about-face Paint-It Matte Lip Colour 4.5ml (Various Shades)
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£19.00
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Made by American singer and songwriter Halsey, ABOUT-FACE is an incredibly high-performance line of ‘make up without rules’, working to empower self-expression via its vegan and cruelty-free formulas. Taking pride in being ‘clean’ — you won’t find any gluten, parabens, phthalates or synthetic fragrances here — each ABOUT-FACE hero is dripping with saturated pigment, incredibly long-lasting (like, from desk to date and back again) and made to inspire creativity for everyone. For a long-lasting swipe of matte colour (without any of the dreaded crusty, dry feeling you might have come to associate with the finish), look to the brand’s Paint-It Matte Lip Color, available in 10 last-all-day shades.
With a (surprisingly comfortable) matte finish, ABOUT-FACE’s Paint-It Matte Lip Color offers an opaque swipe of colour that promises to last all day long.
Use the perfectly carved doe foot to apply the liquid formula — which is infused with a gentle peppermint flavour you’re bound to fall for — with expert precision. Trace your pout with a lip liner first for extra definition, or use a small fluffy brush to buff out the edges before the Lip Color has dried for a deliciously diffused, editorial-inspired look. Choose from 10 intense and last-all-day shades, including the ultra-dramatic black ‘Night Sight’, brown-nude ‘Nudist Judas’ and rich red ‘Fireside’.
[Isododecane, Mica, Dimethicone, Hydrogenated Vegetable Oil, Polybutene, Disteardimonium Hectorite, Silica Dimethyl Silylate, Octyldodecanol, Hdi/Trimethylol Hexyllactone Crosspolymer, Trimethylsiloxysilicate, Propylene Carbonate, Aroma/Flavor, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica, Limonene, Linalool, [May Contain/Peut Contenir: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492), Iron Oxides (Ci 77491), Red 7 Lake (Ci 15850), Blue 1 (Ci 42090), Iron Oxides (Ci 77499), Red 28 Lake (Ci 45410), Red 21 (Ci 45380), Yellow 5 (Ci 19140)].
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to lips for the perfect dose of matte pigment. For extra precision, line with Matte Lip Pencil.
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about-face Paint-It Matte Lip Colour 4.5ml (Various Shades)
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It’s okay
Unfortunately the shade is a little too light for me but works well when mixed with the other shades in the range
by Ellie Verified Purchase
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Too Drying
I didn't like these liquid lipsticks at all. They are too drying and have a strong essential oil smell. While the colour is great and they are pigmented and stay on for long, you'll have to do a lot of prep-work on your lips to get them moisturised before had otherwise :(
by Penelope Verified Purchase
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Gorgeous
Gorgeous colour. Doesn’t last as well as some other liquid lipsticks, but in saying that it also doesn’t feel overly drying like some other similar products out there. Would probably repurchase/try other colours.
by Nikki Verified Purchase
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Saccharine’s gorgeous
I bought this in Saccharine, which isn’t actually a terrifying fuchsia but more of a gorgeous deep pink-red rose petal colour. The formula takes longer to dry down than most liquid lipsticks and I’m not mad keen on the inclusion of peppermint so it loses a star there, but other than that it’s great!
by April Verified Purchase
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THE BEST!
I bought liquid matte lipstick in the shade Slumber and it is THE most perfect shade I have ever found, also very long-wearing! I recently lost my make-up bag and I couldn't remember the name of this, but I eventually found it and I've ordered a new one because its just a product I can no longer live without. I'm lazy when it comes to make-up so I wear this everyday!! I LOVE IT!
by Katie Verified Purchase
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Lovely formula
I love a good matte from time to time for their longevity, this one is no exception and lasts for quite a while, they are more longwear options out there but they are often drying while this formula is not. It feels super light on the lips and doesn't get weird and chunky after a few hours of wear so it can be easily topped up during the day if you need a little touch-up after a meal. It is also very pigmented and offers one-swipe coverage, the pointed applicator is super precise and easy to use even without using a lip liner first, and I also love the packaging, small and compact, an ideal handbag friend!
by Syhem - Cult Concierge
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Perfect if you love a matte lip
I'll be honest, I am not that into lipstick and I don't particularly like the look of matte lips on myself. There is no doubt that this is really pigmented and long-wearing so if you love a bold matte lip then this is the perfect product.
by Sarah - Cult Concierge
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Paint It Matte
If matte lipsticks are your thing, but you constantly find yourself topping up with lip balm to quench your dried-out lips, then stop right here and add to bag immediately. Gorgeously pigmented, incredibly comfortable for all-day wear and boasting heaven-sent hues... these lip-loving matte shades are a must in any make up collection.
by Natalie — Cult Beauty Staff
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THE lip product
This is now my favourite lip product! It applies beautifully, stays on forever and the applicator is awesome!
by Natálie Verified Purchase
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Wonderful Option!
This is a great option that applies so very easily, drys down quite quickly and really stays put once dry. I do find to get the best finish like most liquid lipsticks makes sure your lips are well hydrated and smooth before applying and you'll get some great colour payoff that looks vivid on the lips, I've tried shade Obscure Desire that was a warm, slightly brick/terracotta brown that looks great on the lips, personally not my vibe but if this is what you're looking for this get a big ol thumbs up from me 100%.
by Ryan - Cult Concierge
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