DISCOVER AESOP
Established in Melbourne back in 1987, Aesop was born with the aim to create skin, hair and body care products of the finest quality. It began when founder Dennis Paphitis opened his hair salon and started blending essential oils into hair products. Trial samples were developed, demand quickly grew, and Aesop was born. Since then, the brand has opened offices and stores around the world, cementing itself as a luxurious and aspirational brand. In 2016, the brand was acquired by Brazilian company Natura &Co, keeping Dennis Paphitis as the adviser for his beloved brainchild.
DEDICATED TO DESIGN
Built on the philosophy that well-considered designs improve lives, Aesop’s meticulous research goes beyond the realms of lotions and potions and into the brand’s packaging too. Its minimal, iconic designs enhance William Morris’ idea that ‘simplicity of life, even the barest, is not misery, but the very foundation of refinement’. Expertly created, each and every product is pleasing on the eyes and suited to any space – we’re talking bedroom, bathroom and everywhere in between.
AESOP’S RESEARCH PHILOSOPHY
Positively passionate about product research and development, Aesop works with an expert team of skilled chemical scientists based in Melbourne. Collaborating to come up with new product ideas based entirely on customer needs and feedback, the brand tests all its items rigorously before they’re introduced to our virtual shelves.
