amika Velveteen Dream Smoothing Shampoo

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. Tired of channelling Monica Gellar's Barbados look every time the humidity spikes? That's where the Velveteen Dream Shampoo (300ml) comes in. Designed to help your strands stay sleek all day (thanks to time-released humidity protection), in the words of a glowing write-up in Allure, 'humidity won't stand a chance after you wash with this'.

The key to your silkiest mane yet, the Velveteen Dream Smoothing Shampoo (300ml) is a non-negotiable necessity for hair of all types (even colour-, Brazilian- and Keratin-treated too) that is often affected by humidity and flyaways.

Perfecting a gentle cleanse that guides you on your way to a smooth finish, this formula not only refreshes your hair but also delivers time-released humidity protection. Infused with aloe barbadensis leaf juice to inject some lustre-boosting shine and support moisture retention, it's also powered by provitamin B5 to bolster your hair's resilience as it smooths and conditions each strand. Finally, it wouldn't be an amika formula without seabuckthorn contributing its abundance of fatty acids and antioxidants. In other words, you'll never have to cry 'it's the humidity' again!

Water/Eau/Aqua, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate,Glyceryl Distearate, Fragrance/Parfum, Divinyldimethicone/Dimethicone Copolymer, Carbomer, Decyl Glucoside, Phenyl Trimethicone, Polyquaternium-10, Amodimethicone, PPG-5-Ceteth-20, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ozokerite, Glycereth-26, Panthenol, Sodium Hydroxide, Polyquaternium-7, Sodium Chloride, C12-13 Pareth-23, C12-13 Pareth-3, C11-15 Pareth-7, Glycerin, Laureth-9, Trideceth-12, Citric Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Ethylhexylglycerin, Benzophenone-4, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Chlorhexidine Dihydrochloride, Potassium Sorbate, Sodium Benzoate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Wet hair and massage from roots to ends. Rinse thoroughly and follow with Velveteen Dream Smoothing Conditioner (sold separately).