Bleach London No Bleach Bleach Kit
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£10.00
Or 3 interest free payments of £3.33 with frasers plus
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Responsible for maintaining East London’s rainbow manes, you can now access BLEACH London expertise whatever your address. It sounds impossible, but this salon-standard high lift tint lightens hair up to five levels for a lighter, brighter blonde... without bleach! Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach - plus, it continues to lighten hair subtly over time.
Time to show bleach the bench - this clever, salon-standard formulation lifts hair colour up to five levels without bleach, so you can achieve a lighter, brighter blonde with less damage and scalp irritation. The shade achieved and the time it will last will depend on your hair’s current colour, condition, porosity, length and thickness but, in general, No Bleach Bleach will lift medium brown hair to medium blonde and light brown hair to light blonde, and should only be used on unbleached, virgin hair. Unlike with traditional bleach, the colour achieved will continue to lighten subtly over time and the BLEACH London Reincarnation Mask included in this pack is perfect for helping your hair on its way to repair. Top roots up every 4-6 weeks for the ultimate lift!
Lifting tint:
Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite.
Mandatory warnings: Contains ammonia
OXYGEN 40 VOL
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
The shade achieved and length of its duration can be influenced by many factors including: Current colour, condition, porosity, length and thickness of hair as well as any previous treatments. Always follow the timing guidelines given. If you do not apply enough product or leave it on for the correct time it might become patchy or not fully develop, leaving hair brassy. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.
Apply BLEACH LONDON SCALP SAVIOUR before use for extra scalp protection. Follow with BLEACH LONDON WHITE TONER and BLEACH LONDON SILVER SHAMPOO and CONDITIONER to banish brassy tones. Alternatively follow with CHAMPAGNE SUPER TONER or your choice of BLEACH LONDON SUPER COOL COLOUR.
Mandatory warnings: Wear suitable gloves. Contains hydrogen peroxide. Avoid contact with eyes. Rinse immediately if product comes into contact with them.
Recommended warnings: Avoid contact with skin. Follow the instructions carefully and do not extend the application time beyond that indicated. Rinse immediately in case of burning or tingling. This product should only be used on undyed, virgin hair.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Actually works!
Lightens hair a few levels without as much damage!
by Taylor
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Okay
I think we all used this during lockdown- achieved what I wanted to but at what cost? Hair was blonde but fairly damaged afterwards. Luckily I barely saw anyone and it looked great for a distance.
by Lauren
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gave me something to achieve in lockdown
Like many I bleached my hair in lockdown and this was the only thing I could get my hands on. It did the job on the cheap, I ended up with super yellow hair when using this brands hair so used the white toner. Would recommend buying 3 boxes of each product (my hair is thin but I have a lot of it and it sits mid chest) as it doesn’t go a long way, if your hair is thicker/longer I would purchase more than you think you’d need ‘just’ incase. I won’t lie, my hair as expected is super damaged from using but I looked hot on my teams meetings in lockdown and gave me an opportunity for a post lockdown glow up when I went (professionally) copper! Probs wouldn’t use again tho unless I have a menty b x
by Chloe
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Perfect for lockdown root touch ups!
I have dark brown hair naturally and I am no stranger to bleaching my own hair, with dark roots starting to creep on me this sounded like a less damaging option to remedy that growing issue! It lifted my hair to a blonde that was light enough for me to use my pink semi-permanent dye on top. Although quite yellow because my hair is naturally dark, so make sure that you also have a toner or a dye to hand to achieve the end result you want.
by Syhem - Cult Concierge
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Brilliant
Better then bleach so much less damaging I naturally have near black here and this literally bleaches my hair perfectly. I dye henna over this though so I don't go for the white hair approach - I leave mine on for 25minutes on my roots. However earlier on I dyed all of my very dark for 45minutes it lifted all colour. Would never use any other bleach kit now.
by palegoth
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Good
When I tried first time round, it did not work at all. However, my second time around I wrapped my head in tin foil and sat in the sun, the warmth helped activate it and it worked exactly how I wanted it too
by Molly
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AMAZING
My natural hair is a light brown, however I've been having it bleached for over a year and it’s killed my hair. Needed my hair done due to roots and this completely transformed my roots to a blonde shade (a little yellow but nothing purple shampoo can’t fix) and the bleached hair a shade or two lighter while also taking out a pinky tone I had in my hair from a semi permanent pink colour I put on months ago!
by ribbon34
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Totally recommend!
It was amazing! I’ve bleached my brunette roots with it and got a pretty kind of honey blonde. I will definitely use it again!
by Denisestph
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It doesn't do anything
I have dark blonde hair with lighter tips and I wanted to brighten them a lot. It hasn't done anything visible. I followed the instructions and stayed with it for 60 mins. Maybe it reacts better with hair that has not been previously bleached and colored. The only positive thing is that the hair does not seem damaged afterwards.
by Niki
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