10 BEST BEAUTY PRODUCTS UNDER £25
{RETURNING STARFISH CREAM} £25
Contained within this cute-as-paint pot, Mizon's {Returning Starfish Cream} is serious skin care with a not-so-serious price tag. Harnessing the regenerative properties of starfish (who can regrow whole bodies from just one severed limb!), this South Korean export is phenomenally nourishing, plumping and hydrating thanks to hyaluronic acid, cell-energy boosting niacinamide and starfish-derived collagen.
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{LAIT-CRÈME CONCENTRÉ} £20
A French pharmacy favourite, Embryolisse's hard-working {Lait-Crème Concentré} is the A-grade super-swot of your skin care collection. Primer, moisturiser and make up remover in one, learn more about its beauty benefits (and legions of A-List devotees) right {here}.
{MIRACLE JELLY MAKE UP REMOVER} £16
"I believe in miracles", since this phenomenal cleanser arrived on Cult Beauty. A Singaporean sensation, the 'tester' soon became the office pet - then caused ructions, as Team CB went to war over its ownership (cue hair pulling and eye scratching #notreallybutsortof). Read our {evangelical testimonials}.
{DIPBROW POMADE} £15
Pint-sized and precious, this pot holds the secret to eyebrow perfection. With a waxy, mousse-y, cream consistency (because everybody knows what that means, right?), this smudge-resistant pomade is the fool-proof formula for flawless arches (especially when applied with the bestselling {#12 Brush}).
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{THE WET BRUSH} £12.99
Detangling without the tantrums, this deceptively ordinary brush is the ultimate mane-taming tool - gliding effortlessly through wet or dry hair, making light work of tats without stressing your strands. The {Safari Collection} is particularly fancy - choose from giraffe, tiger or (classic) leopard, to leave your locks perfectly groomed.
{POMMADE DIVINE} £19.80
As loved by Sunday Times Style, Pommade Divine's {Nature's Remedy Balm} is based on a traditional, 200 year old recipe. A firm fixture of virtually every medical cabinet, beauty editor Edwina Ings-Chambers swears by this soothing, reparative and protective treatment - and raved about its ability to take the 'sting' out of her mozzie bites whilst on a recent trip to Thailand (lucky lady).
{STAY ALL DAY WATERPROOF LIQUID EYELINER} £13
With a skinny nib and jet black pay-off, Stila's tear, sweat and weather-proof liner is ideal for effortless eye enhancement.
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{FIBERWIG MASCARA} £18
One of Japan's bestselling mascaras, India Knight raved about this lash-lengthening miracle; with tiny brush-on fibres it's like everyday extensions (without the eyelash trauma). Elongating, separating and flake-resistant, mascaras don't come much better than this.
{JADE FACIAL ROLLER} £20
Juuuuust the right size to snuggle the eye contour, this detoxifying, de-puffing, dark circle-diminishing roller is made from genuine jade - a stone relied upon in Chinese medicine, to stimulate lymph drainage, calm negativity and re-balance water levels.
{BEAUTYBLENDER DUO} £24
These fuchsia pink eggs are your must-have make up tools - effortlessly buffing base and blusher, to grant a flawless, airbrushed finish. And their {Micro Mini} green offspring - apart from being just. too. cah-yooot - slot neatly under cheekbones, to blur contour products for a naturally sculpted look.
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Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
