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GWYNETH LOVES THIS £20 MIRACLE CREAM

Embryolisse Lait-Creme Concentre

France has produced some of our most-favourite things... Champagne, Chanel, Breton, brie and... Embryolisse {Lait-Crème Concentré}. The multi-tasking skin care miracle is beloved by French women, pro make up artists (Diane Kendal and {Sara Raeburn} keep it in their kits), models, actors and hordes of devoted Cult Beauty customers.

Since launching on the site almost four years ago (we're always a few years ahead of the curve), this unassuming tube has acquired legions of lovers - and 5-star reviews. Described variously as an 'amazing wonder cream', 'perfect everyday moisturiser', 'one of the best moisturisers EVER' and the 'new holy grail', we're proud to have introduced this French pharmacy must-have to the masses.

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Gwyneth Paltrow Embryolisse Lait-Creme Concentre

So, what's it do? Virtually weightless yet deeply hydrating, the nutritive cocktail of fatty acids and skin-essential vitamins not only replenishes skin - but creates a velvety, oil-controlling base for make up, works as an intensive treatment mask (just apply a thicker layer) and can be used to melt make up and eliminate impurities.

Perfect for travelling (this does-it-all tube cleanses, primes and moisturises), it's ideal for the seasoned jet-setter, is brilliant for the busy - and essential for the 'can't be bothered' (French women need effortless skin care, to complement their effortless aesthetic). Scarlett Johansson and the never-ageing Gwyneth Paltrow and Yasmin Le Bon are just a few of this cream's countless A-List fans, so join some of the world's most celebrated beauties, and snap up {Lait-Crème Concentré}, toute de suite!

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Verity Douglas
Verity Douglas Writer and expert

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...

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