A 101 GUIDE TO SHISEIDO
With over 150 years of Japanese {skin care} and {make up} wisdom, {Shiseido} is always one step ahead of the beauty game. Founded in Tokyo back in 1872, it’s one of the oldest cosmetic companies in the world. And it certainly has the knowledge and expertise to show for it.
Shiseido’s aim is to transcend borders and boundaries, so they’re about as far from cookie-cutter skin care as you can get. If that excites you as much as it does us, then you’re in for a treat…
In this guide we share our absolute favourite Shiseido make up and skin care products, plus our hand-picked Shiseido product recommendations for your skin type (courtesy of Cult Concierge expert {Syhem}). Enjoy, beauties!
BEST SHISEIDO FOUNDATION
55
£46.00
If weightless, creamy {foundations} are your jam, then Shiseido's Synchro Skin Radiant Lifting Foundation is about to become your new best friend. Available in 29 different shades, this medium-to-full coverage foundation is infused with radiant micro crystals and extracts of mandarin peel and beech tree bud to help illuminate your skin naturally. Plus, it contains Shiseido’s super smart light-adjusting technology and smooth trio complex for the best, 24-hour finish.
HOW TO USE IT
Use the pump to distribute the foundation onto a {sponge} or flat-top {brush}, then smooth onto your face, beginning in the centre.
BEST SHISEIDO CONCEALER
45
£35.50
If you’re searching for a {concealer} that doesn’t cake, flake or crease, then you’ve hit the jackpot! With its medium-to-full coverage, Shiseido’s Synchro Skin Self-Refreshing Dual-Tip Concealer is designed to obscure blemishes and unevenness but with the most lightweight, silky feel. The 24-hour-lasting formula is available in 16 shades, and contains Shiseido’s ActiveForce technology for an even coverage, no matter what your day entails.
HOW TO USE IT
Using the wand, apply a small amount of concealer to any blemishes or areas of discolouration, then blend in using your fingers or a sponge.
BEST SHISEIDO SUNSCREEN
3
£36.00
Designed with a beautifully lightweight emulsion texture for a seamless finish, this oil-free SPF 30 {sunscreen} is the perfect travel size for popping in your bag wherever your day takes you. In true Shiseido fashion, this sunscreen offers more than just protection. It’s enriched with spirulina and black tea extract too – antioxidants that help reduce inflammation and slow down the ageing process. Yes please!
HOW TO USE IT
Shake this sunscreen thoroughly before use, then apply as the last step to your morning skin care routine.
BEST SHISEIDO MOISTURISER
4
£44.00
Looking for a {moisturiser} that does it all? The Essential Energy Hydrating Day Cream SPF 20 is a fantastic multi-tasker to have in your beauty bag! It contains ginseng with anti-ageing properties, hyaluronic acid for improving your skin’s hydration, and SPF 20 that helps protect against the sun’s harsh rays. The cream’s light and delicate scent smells like freshly-picked flowers—and who doesn’t love flowers?
HOW TO USE IT
Apply every morning to your cheeks, forehead, nose and chin after your serum, moving from the centre of the face outward.
BEST SHISEIDO EYE CREAM
9
£71.00
One glance of the futuristic, blue and gold bottle containing Shiseido’s Vital Perfection Uplifting and Firming Eye Cream tells you all you need to know about this product. It’s luxurious, innovative and, most importantly, it does exactly what it says on the tin! Infused with retinol and Shiseido's ReNeura Technology++ and MATSU-ProSculpt Complex, this nourishing {eye cream} works to smooth and tighten the skin around your eyes. The result? A gorgeously youthful look!
HOW TO USE IT
Simply apply a small amount under your eyes every morning and night before using an SPF.
BEST SHISEIDO SERUM
9
The brand’s most iconic formula, Ultimune Power Infusing Concentrate works as a pre-treatment before the rest of your skin care. Formulated with antioxidant-rich and {anti-ageing} ingredients like reishi mushroom, Bulgarian rose water and gingko biloba leaf (could this be any more luxurious??), just a few drops of this concentrate encourages your other treatments to work twice as hard.
HOW TO USE IT
Apply every morning and evening after cleansing and before any other serums. Follow with a moisturiser and SPF, then watch the concentrate work its magic!
BEST SHISEIDO PRODUCTS FOR OILY SKIN
12
£42.00
59
£45.00
5
£46.00
BEST SHISEIDO PRODUCTS FOR DARK SPOTS
£107.00
1
£35.00
2
£183.00
BEST SHISEIDO PRODUCTS FOR SENSITIVE SKIN
45
£35.50
55
£46.00
BEST SHISEIDO PRODUCTS FOR DRY SKIN
6
£107.00
4
£53.00
£28.00
BEST SHISEIDO PRODUCTS FOR MATURE SKIN
9
19
£71.00
BEST SHISEIDO PRODUCTS FOR ACNE-PRONE SKIN
28
£37.00
4
7
£42.00
