Just when you thought your beauty shelfie couldn’t get any more Instagrammable… enter Drunk Elephant. This stellar skin care brand has taken the industry by storm with its playful, candy-coloured packaging, quirky names and cute elephant logo. But these formulations don’t just look the part, they deliver some seriously impressive and *ground-shaking* results too.
A QUICK HISTORY OF DRUNK ELEPHANT
Before she started Drunk Elephant, founder Tiffany Masterson had a plethora of skin care woes. Frustrated with the lack of products for her combination, blemish-prone complexion (with mild rosacea and enlarged pores), she decided to educate herself on ingredients and found the industry’s most effective actives – both synthetic and natural – that help skin function at its healthiest. And voilá — Drunk Elephant was born.
Wanting to formulate products without filler ingredients, the brand adopted an ingredient-elimination philosophy they call the ‘Suspicious Six’... We’re talking no essential oils, drying alcohols, silicones, SLS, fragrances/dyes and chemical sunscreens. Tiffany believes that by eliminating these ingredients, it allows the skin to ‘reset’ and return to its healthiest, most balanced state.
Another shout-worthy fact about the brand? All its serums, moisturisers and oils (AKA all its skin care staples) can be mixed and matched to create a unique smoothie tailored to your complexion's needs. That’s right; mix a few drops of each of your chosen formulas together in your palm, then massage them into your skin. Don’t go too crazy though! We’d recommend two serums maximum, a moisturiser and oil.
DRUNK ELEPHANT BESTSELLERS
Want to join the herd? You're in the right place! We’ve rounded up the bestsellers that deserve a spot in your skin care routine...
Think your skin has seen *brighter* days? Restore your glow with the C-Luma Hydrabright Serum. Powered by a potent blend of 10% vitamin C, ascorbyl glucoside and a triple-antioxidant brightening complex, this dew-drenching serum is designed to fade the look of pigmentation and post-breakout marks over time. In other words, you can expect to unlock a healthier-looking complexion that'll have everyone asking for your skin care secret.
All the sun-kissed glow with none of the damage, the D-Bronzi Anti-Pollution Sunshine Drops is the key to looking bronzed without the UV rays. Powered by a nourishing blend of peptides, antioxidants and nourishing oils, this glow-bestowing formula immediately replenishes the skin barrier, protects against free radicals and smooths out texture. Oh, and it of course delivers an enviable post-holiday glow that flatters any (and all) complexions.
Reviving depleted and tired-looking complexions, the Protini Polypeptide Cream is a water-gel moisturiser that melts right into skin. A powerful concoction of collagen, amino acids, growth factors and nine signal peptides, it lessens the appearance of sun damage and fine lines while helping the skin to look smooth, firm and toned. All of that, inside a super cute (and airtight!) container to help the formula to stay super-fresh? Yes please.
The answer to a brighter, firmer and smoother complexion? The C-Firma Fresh Day Serum. A super-potent vitamin C, it boasts 15% l-ascorbic acid, 0.5% ferulic acid and 1% vitamin E, supported by skin-soothing antioxidants and enzymes. The result is deep exfoliation, intense hydration and an enviably dewy glow. Lit-from-within luminosity awaits...
Whether you're looking for a skin care reset or could do with your go-to Drunk Elephant heroes in travel-friendly sizes, The Littles 7.0 is just the collection for you. Boasting five favourite formulas, this set unites morning and evening essentials to cleanse, brighten, exfoliate and hydrate your skin. Included is the Beste No. 9 Jelly Cleanser, which gently dissolves make up and impurities (without stripping moisture), while the C-Firma Fresh Day Serum is your radiance-enhancing, dark spot saviour. Also featured in this kit is the viral Protini Moisturiser, a powerful potion that intensely nourishes, firms and smooths your visage. Plus, there's a couple more treats to keep your complexion looking plump and refined.
Boost skin's brightness and fade the look of pigmentation with the B-Goldi Bright Drops. An illuminating serum, it's infused with a blend of 5% niacinamide (which increases hydration and controls excess oil) as well as antioxidants to protect against environmental aggressors. The light-reflecting pigments revive the look of dull skin, leading the skin to appear ethereal with a lit from within glow, sans glitter. Trust us: this is a highlighter with a difference (and worth your attention).
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