A 101 GUIDE TO IT COSMETICS
With a collection that’s packed with solutions to help so many skin concerns, {IT Cosmetics} is all about make up that helps solve your skin problems and build back confidence, so that everyone can feel their best.
The brand was founded by Jamie Kern Lima, who when working as an award-winning news anchor, struggled to find the right solutions and make up to suit her own skin issues. Setting out to create the products she was looking for herself, she partnered with both plastic surgeons and dermatologists to get the formulas just right. And so, IT Cosmetics was born. Now worn by make up lovers all over the world, the brand has become a leader in the industry, boasting America’s number 1 foundation with its full coverage {Your Skin But Better CC+ Cream SPF 50}.
While winning awards for its cult CC creams, the IT Cosmetics collection is also packed with plenty of other essentials for your make up bag. From the range of kind-to-skin and age-defying {skin care} to must-haves like the {Bye Bye Pores Poreless Finish Airbrush Powder} and {IT Cosmetics Bye Bye Under Eye Concealer}, you’ll find everything you need for a perfect, filter-finish make up look.
Get to know {IT Cosmetics} at Cult Beauty and shop our edit of CC Creams, foundations, concealers and more. Need some insider help from our experts? {Cult Concierge} is here to take you through our top-recommended products and offer advice and tips on how best to use your new IT Cosmetics picks.
BEST IT COSMETICS CC CREAM
741
£36.50
One of the brand’s most famous and best-selling products, this CC cream is so much more than a simple base for your make up. Acting as a moisturiser, serum, foundation, concealer and SPF all in one, you’ll soon see why this beauty must-have has become so globally popular. It works to minimise pores, dark spots and blemishes too, so with one light layer, you’ll instantly feel its complexion correcting goodness.
147
£36.50
BEST IT COSMETICS FULL COVERAGE PRODUCTS
71
RRP: £36.50Current price: £29.20
If you’re obsessed with skin care, this is the foundation that needs to find its way into your make up bag. Pairing up beautiful full coverage make up with skin care that gets to work on actually bettering your skin with every wear, this foundation does it all. Infused with hyaluronic acid and vitamins E and B5, it hydrates your skin instead of drying it out, promising smoother and more even skin in two weeks!
13
£31.00
Want to instantly minimise your pores to finish your make up with a filter-like perfection? This powder does exactly that. Giving you an airbrushed effect, it’s designed to blur pores, imperfections and uneven skin texture while leaving your make up feeling light and hydrating, formulated with skin-loving collagen and antioxidants.
BEST IT COSMETICS MASCARA
117
£11.50
The mascara that is all about length, length and more length, this is one to add to your beauty essentials shopping list. IT Cosmetics developed this mascara with plastic surgeons and dermatologists to ensure it’s packed with ingredients your lashes will love. Think hydrolyzed collagen, peptides and biotin paired with a super dark black pigment for some serious lash drama.
BEST IT COSMETICS SKINCARE
85
Designed for all skin types but packed with the ingredients that make it one of the top age-defying moisturisers on the market, IT Cosmetics created this cream to transform your skin. It’s silky and creamy but quick absorbing, lightweight and formulated with everything from niacinamide to squalane to up your skin’s hydration from the very first use.
WHICH IT COSMETICS PRODUCTS SHOULD I USE?
BEST IT COSMETICS PRODUCTS FOR FULL COVERAGE
741
£36.50
71
RRP: £36.50Current price: £29.20
81
£27.00
BEST IT COSMETICS PRODUCTS FOR REDNESS
50
£31.00
741
£36.50
5
£41.00
BEST AGE-DEFYING IT COSMETICS PRODUCTS
8
£59.00
7
£23.00
12
£45.00
BEST IT COSMETICS PRODUCTS FOR EYES
2
£21.50
6
£21.50
117
£11.50
Need some more IT Cosmetics inspiration? Cult Concierge is here with all your most-asked questions alongside tips and hints on how best to use your new products.
HOW TO CHOOSE YOUR IT COSMETICS CC CREAM
When choosing the perfect IT Cosmetics CC Cream, consider both your skin type and your desired make up finish. The iconic {Your Skin But Better CC+ Cream SPF 50} is suitable for all skin types, so a great choice if you’re just getting to know the brand. It offers colour correction, plus full coverage, making it perfect for light make up or to wear under your foundation. The {Your Skin But Better CC+ Illumination SPF 50} gives an even brighter and more radiant finish to your complexion. If you’re looking for help balancing and mattifying more oily skin, try the {Your Skin But Better CC+ Oil-Free Matte SPF 40} cream. Or if you're after one that gives you a luminous finish that's more of a skin tint (that's also buildable) then { Your Skin But Better CC+ Nude Glow Lightweight and Glow Serum.} is your perfect match.
WHICH IT COSMETICS CC CREAM IS BEST?
If you’re on the hunt for the best-selling CC cream in the IT Cosmetics range, head straight to the {Your Skin But Better CC+ Cream SPF 50}. This is suitable for all skin types and serves up colour correcting as well as full coverage, perfect for normal, combination and dry skin types and available in a wide range of shades.
HOW TO USE IT COSMETICS BYE BYE PORES
The Bye Bye Pores range from the {IT Cosmetics Complexion} collection helps to smooth out the appearance of pores for that filter-like finish for your make up. The {Bye Bye Pores Concentrated Derma Serum} is a treatment serum that can be applied to cleansed skin that is still slightly damp at night. The {Bye Bye Pores Poreless Finish Airbrush Powder} and {Bye Bye Pores Pressed Translucent Powder} can both be applied over the top of make up to set your make up in place and smooth over the appearance of larger pores and skin texture.
HOW TO APPLY IT COSMETICS CC CREAM
The world-famous {Your Skin But Better CC+ Cream SPF 50} can be worn as your complete base make up or paired with foundation and concealer depending on the finished make up look you want to create. With colour correcting and full coverage formula, paired with SPF, apply one or two pumps of CC cream with a brush for ultimate blending and buffing. Apply to cleansed skin and don’t forget to blend into your neck for maximum smoothness.
