A 101 GUIDE TO RMS BEAUTY
Having worked on some of the world’s most recognised faces – hello Giselle, Cindy and Adriana – Rose was privy to the effects that harsh make up was having on their faces and wanted to formulate something that soothed and nourished instead. She developed RMS Beauty in 2009 to be kinder to the skin while delivering adequate cover and pigment.
WHO IS RMS BEAUTY
Growing up in the 70s and describing herself as having “an Aquarius, Jill-of-all-trades, fake it till you make it” personality, Rose-Marie Swift began her career as an MUA by “pretending to be” one. After being introduced to a manager of a Burlesque show and tasked with teaching the dancers how to apply make up properly, Rose began “buying small make up products from a private label manufacturer and selling them to the dancers.” This opened doors for her and after gaining the attention of magazines and advertising agencies across Canada, she left and travelled across Europe as a freelance make up artist honing her skills as she went.
HOW DID RMS BEAUTY BEGIN
After returning from Europe and settling in New York, Rose noticed she wasn’t feeling her best and sought medical help. “I was full of toxic chemicals and heavy metals. Some which are known for being in the beauty industry.” says Rose. Not only was this a major wake up call for her but it prompted her “to do every healing modality known to man and became a raw foodist for several years,” she adds. While simultaneously researching what was going in and
But it was Rose’s work on the Victoria Secret models that really instigated her to develop her nourishing line up. “Seeing a model's face blown up on a monitor at the shoot gives you a real wakeup call on what the make up is doing on the model's face. My reaction was “What the hell?” – pardon my language – but these girls are young, beautiful, why are they looking dry and wrinkly?” Rose reminisces. “Their skin was beautiful when they first came in. What happened? Harsh chemicals, alcohols, drying agents and the list goes on. I got very, very upset that I was putting this stuff on absolutely drop-dead beautiful skin. I felt guilty. Guilt is the biggest motivating factor for everything I do when it comes to my brand or what I put on my face or in my mouth.” adds Rose.
And
HOW DOES RMS BEAUTY UNIFY MAKE UP AND SKIN CARE
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“In the past, natural colour cosmetics were just not desirable. They were mostly dry powdered mineral lines. Many had no colour payoff, inferior ingredients, minimal expertise in formulations, bad textures, and were definitely not fashion forward by any means. I helped change that, thanks to my experience in the beauty industry as a make up artist for over 35 years, challenging the status quo on formulas, ingredients, textures and education itself.” Rose says. Passionate about creating a range that can be used by
RMS BEAUTY’S BESTSELLERS
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Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.
