A 101 GUIDE URBAN DECAY
It all started back in 1996 in Wende Zomnir’s Laguna Beach bungalow. Deciding that the beauty industry needed a serious shake-up, she was tired of seeing only pink in every {make up} line and set out to disrupt the beauty world. And she did! Starting out with bold, statement colourful make up for women and men, the goal was to turn beauty standards on their head and break through with something totally different that allowed everyone to create their own version of ‘pretty’. Now, as an {Urban Decay} {Naked Palette} is sold every seven seconds around the world, the brand has made its mark on the industry and continues to captivate beauty lovers with bold make up that lasts all day and night.
Making cosmetics fun, Urban Decay is packed with statement make up options for every style and look. It’s still all about eyes, so you’ll find all types of {eye make up} from palettes and eyeliners to mascara. Get the perfect base for your unique make up look with the {complexion} collection and find {lips} products to finish every look with a bang. Don’t forget the brand’s famous {setting sprays} to make sure your make up holds for as long as you need it!
Bursting into the beauty world, the Urban Decay {Naked palettes} are one of the most well-known items in the brand’s collection. Designed to be your must-have colours that can bring together any and all looks, the goal with Naked was to reinvent neutral make up and make it fun. The Naked collection has evolved and you’ll find everything from classic neutral and pink hues to the rich and smoky {Wild West Eye Shadow Palette}.
If your make up collection is craving a bold update, head straight over to the {Urban Decay} make up collection at Cult Beauty. Not sure which products are for you? Our Cult Concierge beauty experts offer up their top recommendations on products and answer your most-asked questions.
BEST URBAN DECAY PALETTES
35
£50.00
The Naked 3 palette remains one of the brand’s most popular products. We think it comes down to the range of shades and how easy it is to create an incredible look. Pairing pinky nudes with smoky shades, build up your look or keep it simple. Once you’ve used this palette, you won’t go back!
5
£50.00
The Reloaded palette is Urban Decay’s take on neutrals with a rock and roll twist. With plenty of deeper shades in there to create a dreamy smoked-out look, you can easily take your everyday neutral eyes to the next level.
BEST URBAN DECAY SETTING SPRAY
389
£28.50
Lock your make up in place with this setting spray from Urban Decay. This oil and paraben-free setting spray spritzes on like a charm, hydrating the skin and setting your make up so it lasts all night long.
BEST URBAN DECAY MASCARA
37
£26.00
Add some serious volume and length to your lashes with the iconic Perversion mascara. It’s all about drama with this mascara, so you’ll find a fluffy wand paired with a creamy, conditioning and glossy-finish formula that will complete any make up look with that false-lash goodness.
BEST URBAN DECAY EYE LINER
40
£20.00
As the name suggests, this eye pencil really does glide on like a dream. Yet once it’s set, it’s not going anywhere. If you’re looking for a smudge-free liner with super-pigmented colour, this is for you.
BEST URBAN DECAY CONCEALER
We can’t get enough of this lightweight but full-coverage concealer. Whether you’re using it to conceal a blemish, banish dark circles or create a cut-crease eye make up look, you’ll love the feeling of this super-soft concealer.
BEST URBAN DECAY FOUNDATION
With 50 shades to choose from, we love how inclusive this foundation is. But that’s not all. Giving you full coverage that lasts all day and night, this foundation feels effortlessly weightless. You’ll look fully made up but feel as ‘naked’ as when you woke up!
WHICH URBAN DECAY PRODUCTS SHOULD I USE?
BEST URBAN DECAY PRODUCTS FOR NEW-NEUTRAL LOOKS
35
£50.00
15
£50.00
1
BEST URBAN DECAY PRODUCTS FOR ALL THE COLOUR
35
£50.00
2
£40.00
3
BEST URBAN DECAY PRODUCTS FOR KEEPING YOUR MAKE UP ON ALL NIGHT
117
£21.00
389
£28.50
35
£28.50
BEST URBAN DECAY PRODUCTS FOR THE FACE
5
£27.50
Need a little more advice or inspiration on how to use your Urban Decay products? Our {Cult Concierge} beauty experts are here to help.
WHICH URBAN DECAY PALETTE IS BEST?
Choosing your Urban Decay Naked palette comes down to the style of the looks you’re going to create. Why not try the {Naked Heat Palette}, which serves up a spectrum of neutral shades to suit almost all skin tones for a minimal look with an Urban Decay twist?
HOW TO USE URBAN DECAY SETTING SPRAY
Urban Decay {setting spray} is the secret sauce that promises to make your make up last. To use, complete your make up look and then spritz onto the face, over the make up, around four times, roughly eight inches away. Setting sprays can also be used to boost your make up and give you a more intense eye shadow colour. To use yours like this, before you apply your eye shadow, spray your brush first and then apply as normal to help improve the vibrancy of your eye colour.
HOW TO USE URBAN DECAY EYE SHADOW PRIMER
Prime your eyes for make up that lasts longer by applying the {Urban Decay Eye Shadow Primer Potion} to your clean eyelids with a brush or your fingertips. Then, apply your eye shadow on top as normal and discover how smoothly it glides on – and how long it lasts!
HOW TO WEAR URBAN DECAY EYE SHADOWS
The joy of Urban Decay is that there are no rules! The {eye shadow palettes} are packed with a range of colours to allow you to wear just one or build up a look with ease. If you’re looking for a fuller, more vibrant look, start with lighter hues as your base and build up darker or more vivid shades in the crease of your eye and along the lash line. Finish with a sweep of {eye liner} and a slick of {mascara}.
