CLASS OF 2023: THE BEST BEAUTY TRENDS
As the year draws to a close its time to unwind and reflect on your most memorable times… or in this case
With that in mind, here at Cult Beauty we’ve done some digging and uncovered the most popular beauty trends of 2023. How? By adding up the total TikTok and Instagram tags of each beauty buzzword along with its monthly average number of Google searches. Curious to know which came out on top? Us too, so without further ado, it’s time to find out the top beauty trends of 2023!
TOP 5 SKIN CARE TRENDS OF 2023
1. KOREAN SKIN CARE
With an impressive 5.3 billion hashtags on TikTok alone, Korean skin care
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2. GLASS SKIN
It can’t be denied, this year has seen a sea of glowing complexions. The trend responsible for this? Glass Skin. With over 4.1 billion social tags, it looks to reduce the appearance of pores and uneven textures while unveiling a dew-drenched finish. All you need to do is to scroll through your feeds to see how this uncanny trend is having an undeniable impact on the world’s skin care.
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3. DEWY SKIN
With an average of 1.5 million searches per month (that’s approximately 18 million searches this year alone) dewy skin has made it into the top three skin care trends of the year. Similarly to glass skin, it’s all about feeling fresh faced and glowing results. Far from a passing fad, the trend dates back to the ancient Egyptians, when Cleopatra was said to have used olive oil and fragrant frankincense to increase her skin’s shine. But don’t worry, today there’s simpler solutions to achieve this look. Think cleansers, exfoliators, serums and more.
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4. CLOUD SKIN
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5. YOGA SKIN
Don’t worry, when referring to yoga skin, we’re not talking about the hot and sweaty complexion you get after your intense Vinyasa routine. Today, the trend leans towards how one may look after finding their inner peace. Juicy and hydrated, it’s not about hiding imperfections, but creating a hyper-real version of your natural skin.
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TOP 5 MAKE UP TRENDS OF 2023
1. SKINIMALISM
Whether we like to admit it or not, 2023 was the year of laid-back, lazy looks. A case in point? Skinimialism. Reaching over 52 billion tags on TikTok, the trend taught us to strip back our make up routine in favour for a more minimalistic approach that provides maximum results. While how you approached the trend was down to you – whether that be applying less foundation to allow your real skin to shine through or harnessing the power of hybrid formulas – the end result was the same, proving that less can be more!
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2. SIREN EYES
Taking the classic wing eyeliner look, but making it smokey, siren eyes are primed to bring drama. Dark around your peepers and flicked outwards at the outer corners for a more cat-eye silhouette, this look first took to the limelight in the summer of 2022 and has flourished ever since. With no signs of slowing down, we would even go as far to say that it will still be trending once the new year comes around.
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3. BARBIE MAKE UP
2023 was well and truly a Barbie world. But it wasn’t just the release of the Greta Gerwig-directed film that hit record-breaking numbers, its cosmetic trend skyrocketed too – hitting over 1 billion hashtags across Instagram and TikTok. The colour pink was everywhere and Barbiecore make up was, well, everywhere too. Think: flushed cheeks, rosy lips, blush lid and everything in between.
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4. LONG LASHES
Filling up our feeds over the past 12 months, long lashes have become bigger, better and bolder than ever. From summer’s ‘manga eyelashes’ to the ‘doll-like effect’, the trend came in all different shapes and sky-rocketing sizes. But, unlike most of the beauty buzzwords we’ve explored, this one took over Instagram feeds rather than TikTok.
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5. PINK MAKE UP
Every year there’s a specific shade that steals the spotlight, and for 2023 it was all about a pop of pink (we blame Barbie). From placement to tone, this trend was all about versatility, as it encouraged you to embrace your own innovative look. Over the past year we saw the rise of the baby pink lids, berry lips and brighter blusher that lifted everyone’s mood.
TOP 5 HAIR CARE TRENDS OF 2023
1. HEATLESS CURLS
Even though heatless curls went viral in the latter half of the year, the trend has come out on top for the most popular hair trend of 2023. Why? Well, not only is this style easy and efficient to achieve, it also looks after your lengths. Boosting bouncy curls come morning, the overnight technique offers show-stopping styles – no heat needed. We predict we’ll be seeing a lot more of this come 2024…
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2. SHORT HAIR STYLES
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3. SLEEK BACK BUNS
While some may say sleek back buns are the result of balletcore, others may thank Hailey Bieber,– either way this easy updo allowed us to feel
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4. NATURAL HAIR
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5. WARM HAIR HUES
Now we’ve reminisced 2023 through beauty trends, it’s time to see what’s coming next. Stay ahead of the curve and be the first to explore what’s new and trending!
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
