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BEAUTY NEWS

FRIENDS WITH BENEFITS: THE BRAND’S MOST ICONIC BROW STAPLES

A wide shot of three Benefit eyebrow products laying randomly on a pink background, in a studio setting showing their reflections.

You know that dependable best friend you can always rely on? So do we, and this time its name is Benefit. An industry icon, the brand features in all beauty enthusiasts make up bag, whether it’s Benetint Rose Tinted Lip & Cheek Stain for a subtle flush, Hoola Matte Bronzer to lend instant warmth or BADgal Bang! Volumising Mascara to level up the lashes – and let’s not forget the brand’s brow icons to keep arches in check. These are true staples; they’re fun-loving, reliable, trustworthy, not going anywhere and certainly don’t need to change.

So, whether you want neat and tidy brows or prefer the laminated look, Benefit has all the tools to help you complete your look... After all, we’re all friends with Benefit...

THE BEST BENEFIT BROW PRODUCTS

YOUR ARCH-ANGEL

Saving you, one set of brows at a time, Precisely, My Brow Pencil is designed to sculpt and fill sparse or undefined brows. Making sure your look is as iconic as your friendship; this boasts a pigmented and blendable formula that transforms your arches from shapeless to defined in moments. Poof! It’s like magic. Determined to stay around for good, it lasts for up to 12 hours and is completely budge-proof, so you don't have to worry about your brows going walkabout throughout the day. Extra pros? There’s no need for a sharpener and it has a built-in spoolie brush that tames and blends. Every day is a good brow day with this amigo.

THE ONE YOU RETURN TO AGAIN AND AGAIN

Creamy and pigmented, the POWmade Full Pigment Eyebrow Pomade is like that friend you keep coming back to, always ready to give your brows that extra oomph! With up to 36 hours of wear, it fills, sculpts and blends for natural-looking brows. The built-in brush wiper ensures clean lines, so you can easily whip up hair-like strokes, even if you’ve gone a little too far with the tweezers. With shades that match your vibe, this bestie is going to be here forever!

YOUR BIGGEST CHEERLEADER

Meet your brow BFF: Fluff Up Brow Wax! This flexible, clear formula is always there to support your arches – without the crunchy feel of traditional gels. With its easy-to-use brush and 12-hour hold, it’s ready to tackle everything from workdays to wild nights out. Infused with shea butter and oils, it nourishes while keeping your look sculpted and fresh. Say goodbye to brow drama and hello to effortless perfection!

THE ONE THAT'S NOT GOING ANYWHERE

Let us introduce you to your brow’s ride-or-die: the 24-Hour Brow Setter Clear Brow Gel! This trusty gel keeps your hairs in line with a flexible hold that lasts all day (with no unruly hairs getting the best of you). Featuring a dual-sided wand, it’s knows exactly how to shape you up, whether you want a bushy vibe or a sleek look. Versatile and undetectable, it’s the perfect partner for any make up mood.

YOUR LONGEST STANDING FRIEND

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RRP: £52.00Current price: £39.00

The Hubba Brow Enhancing Serum helps you grow in more ways than one, boosting your brow volume in just four weeks. Packed with conditioning provitamin B5 and a custom blend of biotin and cassia alata, it strengthens and adds shine. Always having your back, its flexible micro-bristle wand ensures every hair gets some love. Get ready for brows that truly shine!

THE ONE WHO TELLS YOU HOW IT IS

The Brow Microfilling Pen mimics natural hairs with ultra-fine strokes, giving you a feathered finish (no eyebrow drama allowed!). It’s like that straight-talking friend who says, “Hey, those brows could use a touch-up!”. Whether you’re filling gaps or taming the wild ones, this waterproof, smudge-proof wonder has your back. Redefine your arches and let your brows steal the show, no long-term commitment required!

YOUR CARING FRIEND

The Brows Whoa So Soft Brow Oil is like the caring friend who tucks you in at night, ensuring you wake up to soft, nourished arches. Packed with a powerhouse of oils – think castor, sunflower, and argan, plus soothing hibiscus and safflower extracts – it pampers your brows while you snooze. The result? Silky-soft, loved-up eyebrows ready to take on the day! Because really, who doesn’t want a little extra TLC before beauty sleep?

THE ONE WHO SHOWS YOU A GOOD TIME

The High Brow Duo Highlighting and Lifting Eyebrow Pencil always knows how to light up the room. With a matte side for everyday fun and a shimmer side for when you're ready to dazzle, this creamy pencil brings the glow to your brow bone. It glides on smoothly, blending effortlessly for a brightening boost. Get ready to raise eyebrows and turn heads, fun times are just a swipe away!

Now that you’re acquainted with our friendship group go forth and curate your ideal entourage.

SHOP ALL BENEFIT BROWS >>>
Cult Beauty
Cult Beauty Writer and expert

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