The mascaras you can count on this party season
From space-age, volumising formulas to one-of-a-kind wands, we've curated an edit of tried-and-tested mascaras that go above and beyond in their lash-boosting mission.
With the potential to make or break a look - we've all fallen victim to a crumbly mascara in our time - mascaras are a seldom neglected staple in any make up maven's arsenal. But what makes a mascara 'good'? Be it long-wear credentials, ultra-pigmented formulas or clump-free curls, read on to discover a mascara to match your style...
Say "Hello!" IT Cosmetics' latest Holy Grail mascara... the all-new {Hello Lashes Mascara}, an eye-opening and volumising mascara that conditions too! Laced with a hard-working lash serum, this smudge-proof mascara delivers fuller-looking lashes while also caring for them. Infused with lash-loving biotin, argan oil and jojoba oil, the gentle formula is ophthalmologist-tested and wipes clean with just warm water to help minimise lash loss. Plus, the 360° Lash-Wrapping Brush ensures this tubing mascara wraps each and every lash for instant separation and definition in one stroke.
If you've been committed to Anastasia Beverly Hills' {Lash Brag Volumizing Mascara} from the moment you set eyes on it, then allow us to introduce you to the steal of the century... A set so good you'll be dropping it into conversation at every chance, the {Eye Brag Eyeliner and Mascara Set} unites the iconic mascara with its eye-enhancing equal, the Liquid Liner: an ultra-pigmented felt tip liner to further exaggerate your lashes.
Here to whet your appetite for RÓEN's delectable formula, feast your eyes on their {CAKE Mascara}. Enhanced with a clever, volumising formula and equipped with a uniquely fluffy brush, this sleek mascara instantly plumps your lashes. The uniquely flexible bristles effortlessly catch every single lash to lengthen and lift from the root for a visibly volumised effect. But it doesn't stop there, this game-changing mascara is also buildable without looking OTT and it doesn't flake or crust up either - we're impressed! The icing on the cake (too much?) is that the intensely black formula leaves you with flake-free, thick, and lengthened lashes.
Known for dialled-up, high-performing make up, it's an understatement to say we were excited to welcome Huda Beauty's mascara vision. Inspired by a life-long mission to maximise her short, sparse lashes, the innovative {Legit Lashes Mascara} was five years(!) in the making. "Why?", you ask. This unique, dual-ended mascara has not one but two mascaras and formulas. If you're after dramatic volume and unbelievable lift, the 'Volume' side is the way to go; it has an hourglass-shaped wand to fan each lash and low-gravity fibres to weightlessly thicken your hairs. Whereas, the delicately curved 'Curl & Length' end is designed to reach even your teeniest lashes: clinging to your side and bottom hairs effortlessly. Use both for unparalleled curl and lift! Think: maximum volume and pure-black pigment impact.
The key to a false-lash effect - without weighing down or damaging your delicate lashes - Hourglass’ {Unlocked Instant Extensions Mascara} achieves realistic yet ultra-impressive definition and lift. If you’re looking to break free from your favourite falsies, this ultra-defining mascara is your ticket to intense length and lift. Moulded with a slight curve, the lash-grabbing wand reaches along your lashline to exaggerate your every hair. Plus, the innovative formula is made using film-forming technology that coats each lash in featherweight fibres to perfect a long-lasting, fanned effect.
Nothing less than an industry eye-con, Benefit's {BADgal BANG Mascara} is synonymous extreme volume. The unique, intensely black formula stars gravity-defying aero-particles – one of the lightest known materials derived from space technology - to ensure that the formula can be layered up for maximum impact without weighing lash hairs down: adding volume, length and curl without clumps. The streamlined, ‘slimpact’ brush is designed to have root-to-tip, corner-to-corner 360° reach, so you can coat every lash evenly with the smudge-proof and water-resistant formula... Cue lash lift-off!
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Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.
