Oh, hello! Welcome to the inclusive destination for all beauty devotees — a celebratory hub that is home to an abundance of brilliant POC-led businesses doing great things in the industry (and for your beauty corner). And speaking of your beauty corner, you can now tailor your shopping experience to exclusively patronise Black-led and Black-founded brands thanks to our Cult Conscious Proof Points.
BLACK-LED BEAUTY BRANDS
Enter: Pat McGrath Labs. Some might say our squeals of excitement were heard from outer space when the Mothership landed — a takeover we’ve happily welcomed, let’s add. Home to a swathe of celestial shimmers, intergalactic glosses and runway-ready finishes, this awe-inspiring, British-born brand is an honour to feature on our virtual shelves.
Find your new currrrllll-friend in Tracee Ellis Ross’ host of hair care heroes for every ‘fro. Catering to all coils and textures, Pattern stars everything from a scalp-soothing treatment to The Styling Cream which is an oil-rich blend and a personal favourite for my protective hairstyles.
While we’re talking about strand-saving heroes, we can’t go on without mentioning — deep breath — Melanin Haircare, Bouclème, Briogeo and Bread Beauty Supply. Knowing you can stock up on everything from curl-defining gels and shine-boosting hair oils to build up-banishing shampoos in our one-stop-shop feels so great. For these brands, enhancing the look, feel and health of 3A-4C hair textures is an always-on assignment. Striving to be more than just a part of the natural hair movement, amp up those me-time moments with your mane with these heroes that add a dose of luxury to your hair care routine.
Switching lanes to the glam corner, blend like professional make up artist, Danessa Myricks. Uber-inclusive for all ages, skin tones and genders, her high-performing formulas prove you don’t need a masterclass to master this artistry. Take the Yummy Skin Flushed Blurring Balm Powder for instance — this hydrating lip and cheek hybrid cleverly adjusts its oil absorption to suit your skin’s needs without compromising on intense colour payoff.
Boosted by olive-derived squalene and Swedish upsalite, this petal-soft powder that feels like a balm promises a naturally flushed finish we know you’ll be obsessed with.
We could go on and on and on about all the incredible things that these Black-led businesses are doing and how they are trailblazing through the industry but alas, we’d be here forever.
SHOP ALL BLACK-LED BRANDS >>> Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.
