101 GUIDE TO CORPUS
But, before we get into the nitty-gritty of some of the brand’s bestsellers, we sat down with founder, J.P Mastey, to talk about his inspiration, CORPUS’ product development and why being as sustainable as possible is so important to him...
THE STORY BEHIND CORPUS
With the arrival of J. P’s first child, like any new parent, he went from “from casually checking labels to becoming almost obsessive about finding products with truly clean and safe ingredients” J.P tells us. “What I found in the market though, was disappointing and products labeled ‘natural’ were often far from it. And if they were, you had to compromise on something — whether it was the look, scent, texture, or even performance. I knew it could be done better.”
“I have a long history in the personal care industry, having run Baxter of California for over 10 years before it was acquired. My career has been deeply rooted in scent creation, product formulation and packaging design, giving me a comprehensive understanding of how to craft products that are not only effective but also elevate user experience. I knew I could apply all this experience and do something truly different—no compromises on quality, effectiveness, or aesthetics. My background gave me the tools to ensure that our products deliver on every level.”
And the name CORPUS? “That’s a great question, and funny enough, I don’t get asked it all that often! The answer is pretty simple. CORPUS is Latin for ‘body’. I wanted a name that was easy to say, easy to spell, but also had a bit of depth — a meaning that wasn’t immediately obvious but carried significance once you looked a little deeper.”
WHAT MAKES CORPUS UNIQUE
But what makes CORPUS stand out from the beauty and self care space? “Firstly, it’s our dedication to combining luxury with sustainability, without sacrificing performance. Many natural brands stick to the basics – we focus not just on product efficacy, but also the little details that make a big difference – like our thoughtfully designed packaging and our signature fragrances.”
“Next, is our approach to fragrance – and more specifically, natural fragrance. While other brands may rely on simple, single-note essential oils, we take it further by creating complex, layered scents using natural resins, distillates, and extracts—without any synthetics. These fragrances meet the high standards of fine fragrance, offering an experience that’s both natural and elevated.”
And lastly? “Sustainability. As a small company, we set high standards to defy the norm and reduce our footprint—whether it’s in packaging design, choosing manufacturers in our supply chain, or in production processes. We make deliberate choices, many of which might not be visible to consumers, but they have a real impact. For instance, our products are filled at facilities powered by solar energy. Every decision, from formulation to packaging, reflects our commitment to sustainability, ensuring that our products are not only natural but also luxurious and environmentally responsible.”
We love the sound of that!
WHAT ARE CORPUS’S KEY INGREDIENTS
At CORPUS, sourcing the best quality ingredients is a top priority. “One of the things that sets us apart from many brands is that we don’t formulate our products with cost limits in mind. We believe in investing in premium ingredients that deliver real benefits for our customers.” Incorporating new, cutting-edge, facial-grade ingredients (we’re talking squalene, baobab seed, tremella mushroom and even prebiotics) into its body and hair care formulas, the brand’s blends boost extra skin benefits— like hydration and support for your skin barrier.
HOW DOES CORPUS CREATE ITS SIGNATURE SCENTS
The brand crafts its renowned scents to not only meet, but surpass the expectations set by classic perfumes, all while keeping them completely natural—no synthetic ingredients here. “Creating these fragrances is a bit like what a star vegan chef does— transforming ingredient limitations into something truly extraordinary. With a lot of research and creativity, we’ve managed to develop complex scents that are luxurious and natural at the same time.”
These alluring aromas are the stars of the brand’s iconic deodorants and J.P explains that the brand “uses natural fragrances that adhere to ISO standards, which are internationally recognized guidelines ensuring quality and safety. When you see “Fragrance (Parfum-Natural)” on our ingredient list, you can trust it meets a standard that typical synthetic “Fragrance" does not.” And how does the brand create these unique aromas? " It often begins with a feeling” J.P informs us. “This is then paired with a key scent note or quality. For example, with our fragrance “Nº Green, we focused on the essence of citrus rind rather than citrus juice. This distinction is crucial for crafting something identifiable and unique. The feeling for Nº Green connects to a childhood memory of peeling tangerines in the summer, capturing the scent that lingered on my fingertips....”
J.P MASTEY’S THREE MUST-HAVES
Although J.P’s response when asked what his top three favourite products were “that’s like picking a favourite child!”, he did reveal that “when someone is considering a switch to natural products, CORPUS’ deodorant is a fantastic place to start.” And with its hero Nº Green scent, you can build your beauty collection with its matching Bar Cleanser, Shower Gel and Body Butter.
So, now we’ve got a better understanding of CORPUS and its ethos, let’s take a deep dive into some of the brand’s bestsellers...
CORPUS’S BESTSELLERS
4
£24.00
1
£26.00
£28.00
£65.00
WHAT’S NEXT FOR CORPUS
“We’re really just getting started here at CORPUS!” declares J.P. “I have so many ideas for where we can go next. My first goal was to earn consumer trust and product love, and I’m thrilled that we’ve achieved that. Now, I truly believe our CORPUS customers have given us the green light to expand beyond just the bathroom and shower. We’re excited to fill your home and beyond with thoughtfully scented products that are not only good for you but also kind to the planet. The possibilities are endless!”
Watch this space...
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.
