101 GUIDE TO DISCOTHÈQUE
Giving us VIP access to all things Discothèque, we caught up with founders Jessie Willner and Hanover Booth to shine the strobe light on the brand and and uncover the stories behind its signature scents.
HOW DID THE IDEA FOR DISCOTHÈQUECOME ABOUT
Paying tribute to the founders’ shared love of the liberating energy found on a dancefloor, Discothèque brings the party home. “A lot of brands have honoured a time and place through scent, but we felt like there was something different about paying homage to places that were burned into the collective memory of an entire generation and meant something even to the generations that followed” says Hanover. “Clubs held weight for us because it was where so much culture was incepted or changed and they stood as markers of new music, new fashion, new ideas. Anything went. One underground club could spawn genres and define an era. We wanted to create a brand that brought that feeling with you, giving you a little piece of those nights to remember” explains Jessie. Understanding how fragrances can transport you to any time or location, the duo discovered that nightlife, music and scent are intimately intertwined through their immersive sensory experiences. “The brand’s philosophy is to make every day thrilling and to remember these memories through the soundtrack of our fragrances”.
WHAT DOES DISCOTHÈQUESTAND FOR
“Our shared passion for a night out has always played a significant role in our friendship. We’ve worked together for years and as a result travelled the world together, falling in love with each new city by falling in love with its DJs and dancefloors. There were so many countless times we thought, “Please can we just take this exact moment and try to remember it just like this forever?” … and so, we sought to capture our favourite memories through scent, and Discothèque was born” recalls Hanover.
WHAT INSPIRES DISCOTHÈQUE’S SCENT STORIES
So now we know the scent story behind Discothèque’s alluring aromas, it’s time to get a backstage pass to the brand’s fragrances that reminisce each decade…
70S
80S
90S
So, there you have it, now you’ve got up close and personal with Discothèque’s famed fragrances, it’s time to throw your best shapes and pick your afterhours destination. We’re thinking
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.