101 GUIDE TO FENTY BEAUTY
BREAKING NEWS! Fenty Beauty has joined the Cult.
Inclusive, fun and unapologetically bold are just some words that come to mind when thinking about Fenty Beauty (and its founder, Rhianna). Redefining the standards of cosmetic colour one shade at a time, the brand champions creativity and confidence for all.
Paying homage to Fenty Beauty’s endless successes (we're talking Fenty Skin, Fenty Body, Fenty Fragrance - and everything in between), we caught up with the brand’s Global Make up Artist, Priscilla Ono, to get up close and personal with the phenomenon that brings beauty to all.
IN THIS ARTICLE
- The story of Fenty Beauty
- Fenty Beauty ‘Beauty For All’ philosophy
- The Fenty Beauty Process
- Best Fenty Beauty products
- What’s next for Fenty Beauty
THE STORY OF FENTY BEAUTY
Dreamt up to ensure everyone feels included, Fenty Beauty brings together people of all tones, personalities, attitudes, cultures and races. “When Rihanna launched Fenty Beauty, she really wanted to create something that had never been done before. The whole idea came from her frustration with not being able to find products that matched her skin tone. She knew she wasn’t alone in this struggle, so she set out to make a brand that made everyone feel seen and confident in their own skin” says Priscilla.
For Fenty Beauty, beauty is an act of power, expression and self love. “It’s not about perfection, it’s about confidence. Rihanna always says, “Make up is there for you to have fun, to experiment and to express who you are.” That’s what we live by.”
FENTY BEAUTY’S ‘BEAUTY FOR ALL’ PHILOSOPHY
Not just a slogan, but a movement, Fenty Beauty encompasses ‘Beauty for All’. Rihanna’s goal is to celebrate diversity and empower people to feel confident in their skin, no matter their tone, type, or texture. “Inclusivity isn’t just a trend for us, it’s a necessity. Changing the industry wasn’t easy. It was about educating people, proving that a wide range of shades would sell and showing the world why representation matters. It was hard work but seeing ‘The Fenty Effect’ shift the beauty market made it so worth it. It’s also about constantly evolving, we never look at our brand and think ‘mission accomplished’ when it comes to inclusion, we are always looking to improve and better our formulas to with market innovations for our customers.”
THE FENTY BEAUTY PROCESS
Whether the brand is creating a new colour cosmetic or skin care hero, Fenty Beauty’s doesn’t compromise on its core values. “Inclusivity is number one, period. Rihanna is deeply involved in the creative process, ensuring the formulas are high-performing and easy to use.” Working closely with manufacturers to ensure precision in colour accuracy, texture, and performance, the brand’s production process incorporates cutting-edge technology and rigorous testing to ensure product safety and efficacy.
BEST FENTY BEAUTY PRODUCTS
3
£34.00
Featuring over 50 shades, Fenty Beauty’s The Pro Filt’r Soft Matte Foundation revolutionises the make up industry with its expansive shade selection, designed to cater to all skin tones and types. Providing full coverage, this award-winning formula is long wearing, light as air and banishes creases for an enhance complexion that gives you the confidence to shine.
8
£19.00
Holding the title for the UK’s number one lip gloss, Fenty Beauty’s Gloss Bomb Universal Lip Luminizer strikes the perfect balance between high-shine, hydration and a hint of hue. Available in an array of shades – from soft neutrals to bold, vibrant hues – this pout plumper is designed to be layered over your favourite lipstick or worn solo for a statement sparkle.
2
£32.00
Delivering diamond-dust dew, Fenty Beauty’s Diamond Bomb All Over Diamond Veil brings a crystal-coated finish to every look. Dreamt up in a range or universally flattering shades – we’re talking everything from icy platinum to true gold – this hero highlighter grants your complexion with hint of glitz and whole load of glam.
£35.00
Redefining your sun care, Fenty Skin's Hydra Vizor Broad Spectrum Mineral SPF 30 Sunscreen Moisturiser blends broad-spectrum SPF 30 with skin-loving hydration. Not only shielding your complexion from harmful UVA/UVB rays, this multitasking must have also provides the nourishment and glow your skin craves too. Now who said one formula couldn’t do it all?
£115.00
Sweet yet spicy, Fenty's Eau de Parfum capture’s Rihanna’s essence in one, blossoming bottle. Powered by vegan magnolia, this signature scent opens with a blend of warming musk melded with luxurious Bulgarian rose absolute, before bursting into a zesty fusion of juicy tangerine, blueberry and patchouli. A celebration of inclusivity, empowerment and individuality, this olfactory experience is as unique and diverse as the individual who wears it.
WHAT’S NEXT FOR FENTY BEAUTY
“I can’t say much but trust me… We’re dreaming up innovative products that continue to set the standard. Rihanna has got some surprises that are going to continue to change the game.”
Watch this space!
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
