Here to streamline your daily skin care routine, Fig.1 Beauty's mission is to take the guesswork out of caring for your complexion. Initially launching with just six products, its covetable collection is designed to be mixed and matched together to provide an easy and efficient regime.
Intrigued? Us too. That’s why we caught up with Fig.1 Beauty's Co-Founder, Dr Courtney Rubin to uncover everything you need to know about the derm-developed brand.
WHAT IS FIG.1 BEAUTY
Founded by board-certified Dermatologist and Chief Medical Officer, Dr Courtney Rubin, and Executive Chairman Kimmy Scotti Metzger, Fig.1 Beauty is a female-funded, female-founded and female-led brand. “Our core value has always been to deliver science-backed skin care that really works and features the active ingredients that dermatologists and consumers love – at clinically meaningful concentrations but priced for everyday use. Our chosen ingredients are intentional, never extraneous, our claims are clinically proven, based on rigorous third-party clinical studies and our assortment is priced for daily use with a refillable packaging system that ensures further savings” says Dr Courtney Rubin.
THE MEANING BEHIND THE NAME FIG.1
“We chose the name Fig.1 because it comes from the annotations in science textbooks that provide simple visuals to explain complex topics. Similarly, our goal is to bring the most complicated parts of skin care (AKA the science) to you in its simplest form.”
SO, HOW DOES FIG.1 BEAUTY MAKE SKIN CARE SIMPLE
Today skin minimalism reflects routines that are simplified, effective and reveal radiant results. “A few years back, there was a rise in affordable single-ingredient skin care. Think: hyaluronic acid serum, lactic acid serum, niacinamide serum, etc. While these products allowed newly skin-curious consumers to experiment with active ingredients, they also added to some confusion in the space. In order to figure out which ingredients to mix together as part of your skin care routine, you pretty much had to become your own compounding chemist at home. And that’s tough to do! We are busy humans; we’re on the go with a laundry list of to-dos for the day. Fig.1 Beauty products always contain combinations of active ingredients that all support each other and make sense to use together. For example, our Even Tone Serum contains niacinamide, azelaic acid, tranexamic acid and alpha arbutin. These active ingredients all work together to deliver clinically proven results within eight weeks. Combining key ingredients into a single formula allows you to get the effect of multiple other products from just one.”
As for Fig.1 Beauty’s recommended regime? Simply follow the brand’s four-step skin care routine to: cleanse, treat, moisturise and protect.
HOW ARE FIG.1 BEAUTY’S FORMULAS MADE
With each formula inspired by a common skin concern the brand hopes to address, Fig.1 Beauty creates all its solutions in the same rigorous way. “We choose to formulate only with active ingredients that are clinically and scientifically proven to be effective at targeting this particular issue. Affordability and usability are also key factors in our formulation process, so we won’t put a product in the market if the cost will be prohibitive, or the formula itself is not cosmetically elegant. After the product is formulated, we rely on expert-graded, third-party clinical trials to validate any claims we intend to make. This third-party testing goes beyond the industry norms. Our focus is on real skin care goals, not marketing or label claims. Dr Rubin and a team of experts ensure our trials meet the highest standards, utilising expert grading and quantitative metrics”
THE BEST FIG.1 BEAUTY PRODUCTS
Ideal for those starting their retinol journey, Fig.1 Beauty’s Retinol Night Cream No. 1 is the first level in a line up of three increasing strengths. Minimising the look of fine lines and pigmentation, this slow releasing formula features bioactive peptides to support your protective barrier by hydrating and shielding it from environmental aggressors.
A biphasic creation (meaning it applies as an oil then transforms into a milky liquid when added to water), Fig.1 Beauty’s Micellar Oil Cleanser breaks down everything from daily debris and pollution to stubborn make up and mineral sunscreen. Blending grapeseed oil and squalane, the vegan formula nourishes and creates a clean canvas – without stripping much-needed moisture.
Fig.1 Beauty’s Ceramide Moisturizer hydrates, conditions *and* locks in moisture. Powered by conditioning ceramides and melding hyaluronic acid, squalane and glycerin, the multi-talented must-have quench’s your complexion’s thirst for up to 24 hours. Oh, and did we mention it’s cruelty-free too? Meaning it looks after both the planet and your complexion!
A gel-serum hybrid, Fig.1 Beauty’s Hydrating & Balancing Toner promotes skin elasticity while supporting a happy, healthy and hydrated skin barrier. Balancing postbiotic plant-based ferments with hyaluronic acid, the everyday essential boosts an all-over dew-drenching glow. What’s more, awarded a Carbon Measured proof point by our third party, Provenance, the making of the product limits the levels of CO2 emissions from entering our environment.
WHAT’S NEXT FOR FIG.1
“Making it into the UK with Cult Beauty was a major bucket list achievement for Fig.1! Cult Beauty has been on our wishlist since we started the brand three years ago. Future plans now include expanding our product line, enhancing our sustainability efforts and continuing to provide high-quality, science-backed skin care products to a broader audience. We are also, by popular demand, expanding internationally. So international expansion is also big on our horizon.”
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