101 GUIDE TO FIG.1 BEAUTY
Intrigued? Us too. That’s why we caught up with Fig.1 Beauty's Co-Founder, Dr Courtney Rubin to uncover everything you need to know about the derm-developed brand.
WHAT IS FIG.1 BEAUTY
Founded by board-certified Dermatologist and Chief Medical Officer, Dr Courtney Rubin, and Executive Chairman Kimmy Scotti Metzger, Fig.1 Beauty is a female-funded, female-founded and female-led brand. “Our core value has always been to deliver science-backed skin care that really works and features the active ingredients that dermatologists and consumers love – at clinically meaningful concentrations but priced for everyday use. Our chosen ingredients are intentional, never extraneous, our claims are clinically proven, based on rigorous third-party clinical studies and our assortment is priced for daily use with a refillable packaging system that ensures further savings” says Dr Courtney Rubin.
THE MEANING BEHIND THE NAME FIG.1
“We chose the name Fig.1 because it comes from the annotations in science textbooks that provide simple visuals to explain complex topics. Similarly, our goal is to bring the most complicated parts of skin care (AKA the science) to you in its simplest form.”
SO, HOW DOES FIG.1 BEAUTY MAKE SKIN CARE SIMPLE
HOW ARE FIG.1 BEAUTY’S FORMULAS MADE
With each formula inspired by a common skin concern the brand hopes to address, Fig.1 Beauty creates all its solutions in the same rigorous way. “We choose to formulate only with active ingredients that are clinically and scientifically proven to be effective at targeting this particular issue. Affordability and usability are also key factors in our formulation process, so we won’t put a product in the market if the cost will be prohibitive, or the formula itself is not cosmetically elegant. After the product is formulated, we rely on expert-graded, third-party clinical trials to validate any claims we intend to make. This third-party testing goes beyond the industry norms. Our focus is on real skin care goals, not marketing or label claims. Dr Rubin and a team of experts ensure our trials meet the highest standards, utilising expert grading and quantitative metrics”
THE BEST FIG.1 BEAUTY PRODUCTS
4
£42.00
£24.00
A biphasic creation (meaning it applies as an oil then transforms into a milky liquid when added to water),
3
£32.00
£32.00
WHAT’S NEXT FOR FIG.1
“Making it into the UK with Cult Beauty was a major bucket list achievement for Fig.1! Cult Beauty has been on our wishlist since we started the brand three years ago. Future plans now include expanding our product line, enhancing our sustainability efforts and continuing to provide high-quality, science-backed skin care products to a broader audience. We are also, by popular demand, expanding internationally. So international expansion is also big on our horizon.”
You heard it here first…
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
