101 GUIDE TO SIMIHAZE BEAUTY
Whether you know who creative polymath’s Simi and Haze Khadra are or not, the dynamic duo’s cosmetic brand has caused quite a stir on the social scene due to its innovative, fun and pigmented products.
So, sit back and get your blenders ready as we take you on a whistle stop tour of the SIMIHAZE Beauty with Simi and Haze Khadra themselves...
WHO ARE SIMI AND HAZE KHADRA
Born in Saudi Arabia to Palestinian parents, Sama and Haya Abu Khadra grew up between Riyad, London and LA. The duo began attending fashion shows from an early age where their unique style and presence quickly made them into fashion icons. With a love for music, the creatives began DJing together across the world, traveling and performing for events and shows including Coachella.
Unsatisfied with the make up available to them for both their everyday lives and for when they were performing, the sisters launched SIMIHAZE Beauty. And the name of the brand? “They were just our nicknames that our friends would call us growing up before they became our legal names!” explained Simi.
WHAT WAS THE INSPIRATION BEHIND SIMIHAZE BEAUTY
When it comes to the sister’s inspiration, anything goes. “From a piece of clothing and architectural drawing to a movie aesthetic, anything can inspire our products. It could be absolutely anything. We’re in a constant brainstorm from the moment we wake up to before we fall asleep” explains Haze. But that’s not all, wanting to create products that are simple, easy and effortless to use – while delivering high-definition finishes – the duo coined the term ‘minimal optimal’ to encompass their brand ethos...
BUT WHAT IS ‘MINIMAL OPTIMAL’
SIMIHAZE Beauty is all about focusing on a simple routine that enhances your natural beauty... and doesn’t take too long to achieve. Haze explains that “because we love ‘no-make up make up’ we wanted our products to be versatile enough for someone who’s more like us, someone who prefers a more minimal, natural look. ‘Minimal optimal’ therefore is our tribute to thoughtful design and the functionality of make up without compromise.” The idea behind ‘minimal optimal’ is a collection of products that offer maximum impact with minimal effort. Haze goes on to explain that “we’re very lucky we live in a time where our clients can reach us directly. We like to feel like we are in a dialogue with our audience, to be tapped into what their wants and needs are.”
WHAT ARE SIMI AND HAZE’S FAVOURITE PRODUCT
Now we’ve gotten to know the sisters and have a better understanding of what SIMIHAZE Beauty is all about, let’s dive into some of the brand’s bestsellers...
SIMIHAZE BEST SELLERS
8
£36.00
8
£25.00
6
£42.00
8
£25.00
2
£34.00
And there you have it – a full run down of everything SIMIHAZE Beauty... straight from the founders themselves! All that’s left to do is add your new beauty obsession to your basket... we’re thinking the Solar Tint, how about you?
Rina is Cult Beauty’s Junior SEO Copywriter and has always had a passion for beauty and skin care (rich moisturisers are her obsession). What started as a love for The Body Shop and their famed Born Lippy lip balms (in ‘Watermelon’ of course!), she is now more interested in finding products with proven effectiveness instead of broken promises. A loud and proud VIEVE fan, Rina owns nearly every item of the range and recommends the brand to anyone who will listen... When she’s not intently reading ingredient lists, you can find her either immersed in multiple true crime podcasts or co-hosting her own parenting one, with an *extra* hot cappuccino in hand.
