101 GUIDE TO UNITE
Whether you want effortless styling or red-carpet worthy strands, UNITE is here to give you the hair you want with the hair you have.
With a long list of celebrity clients – we’re talking everyone from Jennifer Aniston and Sofia Richie to Jesscia Alba and Kourtney Kardashian (just to name a few) – UNITE believes that lustrous locks start with great products. Dreaming up high-quality tress treatments that deliver visibly results, the brand is built of a team of professional stylists and chemists to ensure each product gets to the root of all your mane’s concerns.
Intrigued? Us too – which is why we sat down with UNITE’s founder and CEO, Andrew Dale, to uncover everything from the brand’s history to its bestselling products and more.
IN THIS ARTICLE
- The Story Behind UNITE
- UNITE’s Philosophy
- UNITE’s Styling Tips
- The Best UNITE Products
- What's Next For UNITE
THE STORY BEHIND UNITE
While the name UNITE comes from the brand’s desire to bring hairdressers together and make the industry a better place, its story begins with Andrew’s early career. “I became a hairdresser at 16 years old and in working on clients' hair over the years I knew that I wanted to create a brand that focused on making clients happy when they did their hair” Andrew explains. Using his experience as a hair stylist, the creative developed a top-performing and easy-to-use collection that ensures results for all tress types and textures. “As a hairdresser, I was able to work on many different hair textures over the years. This allowed me to be able to put a product in my hand and instantly know if the formula would work on certain hair types or not. This experience drives our product development at UNITE and has allowed us to create the award-winning collection that we have today.” A case in point? The 7SECONDS Detangler. “It’s named 7SECONDS Detangler because they say it takes 7 seconds to fall in love and we know that you will love it within a few seconds of using the product due to how quickly and well, it works.”
UNITE’S ‘MANE’ MISSION
Creating collections that deliver simplicity without compromising on performance, UNITE’s focuses on formulating quality products that are easy to use and deliver outstanding results – whether you’re behind the chair, on set, backstage or at home. Offering multi-functional formulas that deliver several benefits in a single product, the brand’s line up enables you to achieve salon-quality swishes wherever you are in the world.
“At UNITE, we believe our community should not be forced to choose between clean formulas and performance. Our line contains over 50 carefully crafted and versatile products that are PETA-certified, cruelty-free and made without parabens, sulphates, phthalates, talc, formaldehyde, harsh chemicals and residues. In addition, 76% of the products are vegan with the exception of certain shampoos, conditioners and styling products that contain traces of honey, beeswax, and/or keratin.” And it’s this commitment that supplies the superior results which has led UNITE to become a global leader in the hair care space … not to mention one of the most sought-after brands for stylists, celebrities and people worldwide.
ANDREW’S TOP THREE STYLING TIPS
So now know the background of the brand, it’s time for Andrew to reveal his not so secret, secret styling tips…
- Always use a detangler with heat protection – this will not only prevent breakages but will also make your lengths easier to style.
- Always use a combe to evenly distribute a styling product throughout damp hair – this will avoid patches of product in your hair and guarantees each and every strand is covered.
- Always make sure the air from your hair dryer is pointed down as opposed to into the hair – this will smooth the cuticle and boost a shiner sign off.
THE BEST UNITE PRODUCTS
With one sold every minuet and over 7.6 million bottles (and counting) sold to date, UNITE’s 7SECONDS Detangler has held on to the title of the brand’s bestseller since it launched back in 2003. Detangling, conditioning and nourishing your locks from root to tip, this powerful yet light formula not only protects from UV and thermal damage but also defends against brushing breakages.
£32.00
Brightening brassiness within as a little as 60 seconds, UNITE’s BLONDA Toning Shampoo cleanses and lightens strands without leaving any traces of stains. Powered by purple pigments, it works hard to counteract warm tones that develop over time for tresses that look fresh and vibrant. And the best part? It lasts through not one, but several, washes.
£37.00
Granting instant gratification to anyone seeking volume and texture, UNITE’s TEXTURIZA Spray ensures all your favourite ‘dos are achievable from the comfort of your own home. Renowned for its dry, translucent finish, this everyday essential adds buildable volume while ensuring a touchable texture for any hair type or style – we’re thinking Hollywood waves, how about you?
£32.00
Keeping your natural oils in check, UNITE’s U:DRY Clear dry shampoo is the ideal campion whether you’re on the go or looking to pro-long washes. Leaving your locks refreshes, reset and residue free, this signature staple neutralises odour and envelopes your manes with a mineral spring scent. What’s more, it’s clear drying making and is suitable for extensions and dyed hair too.
£30.00
Fine hair falling flat? Entre: UNITE’s BOOSTA Thickening Crème. A volumising styler that instantly thickness tresses, this lightweight formula leaves your lengths looking and feeling visibly thicker after just one use. Complete with heat-protective ingredients it defends against the damaging effects of styling tools too.
WHAT’S NEXT FOR UNITE
“We are passionate about growing our UNITE family and providing more people with access to our high-quality and innovative products. We believe in the transformative power of our collection, and we are excited to give more people the opportunity to experience the benefits first hand allowing them to achieve more beautiful, healthier and happier hair.”
We like the sound of that…
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.
