Introducing Huda Beauty’s hottest new arrivals

She began as a Middle Eastern internet sensation with lashes to kill, and now holds the reigns to a beauty dynamo that’s famous for so much more: beautiful lip balms, skin care, power palettes and *that* {mascara} that Selena Gomez LOVES. With a fervent following of over 47.7 MILLION followers on Instagram (and counting!) {Huda Beauty} is a force to be reckoned with, and then some.

Enter: the latest addition to Huda’s {palette} party! The new {Haze Obsessions} join her sought-after Nude, Jewel and Pastel Obsessions palettes, completing a trio that literally caters for any occasion. Coming in ‘Khaki’, ‘Sand’ and ‘Purple’, the shades span a variety of soft browns, taupes and champagnes to strong electric purples and rose-lilac shimmers.

Always housed in über-convenient, travel-friendly palettes (despite being pumped with nine full-sized shades!), the new Haze Obessions are, quite frankly, a make up-bag must have – aiming to up your smoke game with a soft, modern approach. The name of the game here is high performance – each pan goes above and beyond to deliver long-lasting pigment that won’t migrate, allowing you to effortlessly highlight, line and define your contours with ease (and style, of course).

With deliciously unbeatable textures that offer solid, straight-from-the-pan pigment, the only question left to ask is: which shade will you choose? {‘Khaki Haze Obsessions’} boasts an everyday edit of neutral olive, mocha and warm tones that’ll take you from Zoom meeting to night-time dancing, while the {‘Purple Haze Obsessions’} provides ethereal unicorn-like hues that span the plains of icy lilac, bold plum and eye-catching violet, and {‘Sand Haze Obsessions’} offers a subtle series of pale peach, creamy nude, cool mauve and rose-gold. Our advice? You need them all.