With gorgeous older women fronting major beauty campaigns - Charlotte Rampling and Tilda Swinton for NARS, Andie MacDowell (sans extreme airbrush) for L'Oreal and Jessica Lange for Marc Jacobs - it's now arguably even more important to wear your age well, which means great skin, and an arsenal of quick-fixes to help you get your glow on, pronto!
Within just forty minutes, Liquilift's {Bio Active Face Lift} physically tones, tightens and diminishes signs of fatigue - wrinkles are reduced and skin looks enviably youthful... (Sssssh! We won't tell if you don't).
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When you wake up looking a little lacklustre, Omorovicza's {Gold Hydralifting Mask} contains three types of hyaluronic acid, released in stages to maintain your skin's hydration levels over time. An innovative mask-cum-moisturiser, just apply to cleansed skin in the morning and tissue off any excess once you've finished the dregs of your life-giving coffee - there's no need to rinse.
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A favourite of the age-defying Helen Mirren, a thick layer of {Good Genes} applied as a pre-night out mask, will encourage circulation to leave skin looking plumped and luminous.
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And if time is truly of the essence, Studio 10's {Youth Lift Glow-Plexion} lends skin a natural, lit-from-within look and subtle, dewy finish – while the brand's signature 'Suberlift' has immediate firming effect.
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Few things scream 'youth' like a rosy flush of creamy cheek colour. Choose something as near as possible to your natural blush, and always opt for liquid or crème formulas for maximum believability. NudeStix {Lip and Cheek Pencil} comes in eight ultra-wearable shades, to complement all skin tones (and flatter all ages).
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Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...