New make up favourites your face has been waiting for
With a swathe of new, game-changing bases, phenomenal powders and glittering liners to tempt you, it's time to revamp weary make up collections with swoon-worthy 'Back to School' heroes... (roll on September, we're ready for you).
We've seen the future, it comes in the shape of UOMA's {Say What?! Foundation}. Hailed as the 'most radical base ever made', its creator - Sharon Chuter - was frustrated by the lack of inclusivity within the beauty industry, and sought to revolutionise the playing field. The first 'Afropolitan' make up brand, diversity is integral to this impressive range which boasts a vast array of shades and formulations to address the needs of different tones and skin types.
Complexion products don't get much more avant-garde than this... using an innovative shade identifier - the Fitzpatrick scale - which measures skin's reaction to the sun, {UOMA} have identified six 'categories' linked to undertone (warm, cool or neutral), skin chemistry and any common issues (redness, pigmentation, etc.) to create their all-inclusive edit. Modern and powerful with a rebellious edge, this brand is about to go stellar... vive la (beauté) revolution!
On the topic of groundbreaking bases, Milk Makeup's latest arrival is causing a buzz. The quick and convenient {Flex Foundation Stick} comes in 36 shades and applies seamlessly to provide light-to-medium, buildable coverage exactly where you need it. Granting a 'second skin' finish, this blurs effortlessly and moves with your face so there's no risk of caking or creasing - just fresh, dewy skin that looks naturally gorgeous (no filter needed).
Powder but not as you know it, Anastasia Beverly Hills' latest {Loose Setting Powder} is the ultimate finishing touch. A featherweight veil in five shades to correct as it sets, these silky confections are so finely-milled that they blur beautifully while helping to neutralise redness, disguise acne scars, brighten sallow complexions and counteract under-eye shadows. Get set to fall hard...
That said, if you like things a little more outré, reach for NYX Professional Makeup's cute {Glitter Goals Liner} - a sparkling, lashline-enhancer that instantly elevates every wink, blink... anywhere that deserves some additional 'wow' factor. With six stunning colours all flecked with light-scattering sequins, this is a great way to make the transition from dinner to D.I.S.C.O.
For those who like suede over patent, Stila's new leather-look {Liquid Eye Shadows} lend lids a cool, Sedgwick-esque blanket of soft, moody colour. In four gorgeous hues - from berry-toned 'Bust a Mauve' to dark, chocolate-y 'Midnight Espresso' - these buttery pigments are perfect for all those 'allergic' to sparkle...
And trust Laura Mercier to formulate the dreamiest of creamy lipstick crayons. The {Velour Extreme Matte Lipsticks - Parisian Nudes} collection boasts a nearly-bare tint for the spectrum of skin tones. Lending all kisses a beautiful 'bloom', these long-wearing pigments enhance without making a statement - perfect for channeling 'off duty' chic à la Coco Chanel, Léa Seydoux or Noémie Lenoir.
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Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
