A guide to fresh's ultra-hydrating rose range

Although we love a beauty innovation as much as the next maven, sometimes the 'old faithfuls' can't be beat. A firm fixture on skin care (and fragrance) ingredient lists, roses not only look beautiful, but are proven to help skin recover its bloom (sorry). Antimicrobial, aromatherapeutic, antioxidant, anti-inflammatory... the list of beauty benefits is seemingly endless. So read on to find out why fresh's rose range is still top of the beauty pops.

fresh rose emulsion surrounded by petals and roses

{Moisturising } Rose retains moisture – fact! It’s conditioning and soothing, bringing instant relief to dry and dehydrated skin types. That’s where fresh’s new Rose Deep Hydration Balancing Emulsion comes in. A non-comedogenic, lightweight formula proven to balance hydration in dry, oily, or combination skin, this talented moisturiser is boosted by the moisture-locking benefits of damask rose extract and multitasking hyaluronic acid. So, expect a revival of thirsty complexions while evening texture, reducing the look of pores and visibly softening dry lines.

Continuing the theme of hydration, say hello to the brand’s Rose Deep Hydration Face Cream. Now with an even more silky, lightweight texture, this talented cream grants 72-hour(!) deep hydration, revealing a dewy, petal-soft finish. What’s more, fresh’s dual-action Rose Deep Hydration Sleeping Mask not only smells like heaven but will leave your face feeling like cashmere – a gorgeous rehabilitative night treatment that guarantees you wake up with a plumped and dewy glow.

{Toning} Unlike alcohol-based toners, which can leave skin dehydrated and uncomfortable, rose water is naturally astringent but softening - firming and 'tightening' to grant skin a luminous glow. Post-cleansing, seal in moisture and prep skin for subsequent serum or face oil by lavishing fresh's bestselling Rose Deep Hydration Facial Toner over your skin - a few drops on a cotton pad will instantly revitalise.

{Anti-inflammatory} Rose is renowned for its skin-soothing properties; it's phenomenally calming and a common ingredient in redness, rosacea and eczema treatments. The latest member of the fresh family - Rose Deep Hydration Oil-Infused Serum - is a boon for those who're blessed with petal-esque complexions, uniting precious rose waters with oils of rosehip and camellia to swiftly soothe and cherish stressed-out skin.

Sold on the star-quality of rose? Us too – after all, who doesn’t want to flood thirsty skin with impressive, lasting hydration?

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