Fresh

Fresh Soy Face Cleanser - 50ml

173 reviews

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£15.00

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Launched in 1991 as an apothecary store curating upscale, natural beauty products from around the world, fresh has transformed the skin care industry with its pioneering use of natural ingredients from soy and sake to sugar. Marrying world-leading, good-to-skin ingredients with centuries-old cultural beauty rituals, fresh delivers sublime products with mind-healing and skin-transforming results. Gentle yet powerful, this clever cleanser is enriched with soy proteins to help maintain elasticity and overall health while it removes make up including mascara and daily dirt from your complexion.

Take off the day — without stripping your skin of essential moisture — with fresh’s Soy Face Cleanser, a beautiful formula that gently and effectively lifts away make up and impurities while balancing and nourishing your skin.

The pH-balanced gel is infused with soy proteins, which are rich in amino acids that help to maintain a healthy visage, not to mention calming cucumber extract, nourishing borage seed oil and balancing rosewater. Leaving even sensitive skin soothed and toned, this is hard not to fall fresh-faced head (*wink wink*) over heels for.

Aqua (Water), Coco-Glucoside, Glycerin, Butylene Glycol, PEG-7 Glyceryl Cocoate, Xanthan Gum, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Aloe Barbadensis Leaf Juice, Cucumis Sativus (Cucumber) Fruit Extract, Rosa Damascena Extract, Rosa Damascena Flower Water, Centaurea Cyanus Flower Extract, Glycine Soja (Soybean) Sterols, Panax Ginseng Root Extract, Rosa Damascena Flower Oil, Malva Sylvestris (Mallow) Flower Extract, Tocopherol, Ascorbyl Palmitate, PEG-120 Methyl Glucose Dioleate, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Polysorbate 20, Caprylic/Capric Triglyceride, Silica, Benzoic Acid, Disodium EDTA, Citric Acid, Behenyl Alcohol, Glyceryl Stearate, Lecithin, Pentylene Glycol, Hydrolyzed Soy Protein, Caramel, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol <12424/A>.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Wet the skin and massage over the face and eyes, then rinse. Use daily, morning and night.

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Customer Reviews

4.73

173

138

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

lovely gentle cleanser

It’s gentle and non-stripping, has a nice fresh scent, great as a morning cleanser. I got the travel size and it leaks like crazy - the cap is so messy. I think it’s because the formula is quite runny. It doesn’t stop me from using it but it’s a bit annoying.

2024-10-21 by rachel96722

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Soft and gentle

I have dry acne prone skin that's also sensitive. This gives you a fresh glow and it feels smooth afterwards without drying your skin. I use it every morning. The 50ml has lasted me over a month. It's not a miracle worker but it doesn't break me out or dry my skin so for that it's a win for me. Will continue to purchase for a gentle wash in the morning. My skin doesn't like oil cleansing so I use a tiny bit of this as my first step after taking my makeup off before going in with my nighttime face wash. Feels great

2024-10-13 by MJ Verified Purchase

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Really good

Very hydrating face wash doesn’t dry the skin out and smells fresh

2024-09-28 by Nabisco Verified Purchase

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Amazing

Love this cleanser, leaves my face feeling fresh but not stripped of moisture

2024-09-21 by Tash Verified Purchase

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Favourite cleanser ever

I love this cleanser!!! It’s great for those with sensitive skin that is acne prone.

2024-09-16 by Ems Verified Purchase

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A staple morning cleanser!

I've been using this cleanser since it first landed at Cult - so a long time! I absolutely love the formulation and it leaves your skin feeling so clean and fresh. I also love the fact that the soy they use is all a by product from food waste meaning it's not only great for your skin but also the planet!

2024-09-10 by Maxine - THG Staff

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Great for acne prone skin

This is one of the only facial cleansers that does not make me break out. It is great for acne-prone skin and cleans the skin without making it feel dry.

2024-09-02 by Em Verified Purchase

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My OG

This is my OG first cleanse and morning cleanser. A great gel consistency that emilaifies well with water and removes the previous nights skincare. Would recommend to anyone and a repeat purchase

2024-08-19 by Clare Verified Purchase

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Fave

Repurchased the smaller versions a handful of times, and finally went for the 400ml - it is that good. Does everything I need it to, removes my makeup, doesn't strip skin and safe to use around the ideas. So gentle! Feels very soothing, similar in texture to a micellar cleanser. The 400ml comes with a pump which is nice, I almost feel like using it as a body wash sometimes. Absolute skincare staple for me. My skin loves it.

2024-08-12 by Suki Verified Purchase

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