VIRTUE Recovery Shampoo 240ml
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£38.00
Or 4 interest free payments of £9.50 with clearpay
After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world, one strand at a time. Binding directly to areas of damage and filling them (without weighing strands down), this incredible range promises unrivalled hair repair available nowhere else on the market. Your first port of call? The Recovery Shampoo to help you achieve salon-worthy results.
Ideal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands.
Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour vibrancy, while baobab seed oil offers intense moisture to the lengths. Fortified with antioxidant-rich grapefruit extract, the silky shampoo refreshes the hair and leaves it looking lustrous.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a coin-sized amount of the shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best shampoo
This is amazing and emulsifying with only a tiny amount of product
by Mariam Verified Purchase
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Unreal!!!
I love everything about this shampoo! It saves my dry and damaged hair making it stronger and protecting against damage and split ends. It looks visibly healthier and smells incredible.
by Sian Verified Purchase
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Smells like holiday
Smells great and leaves hair feeling light and moisturised.
by Scarlett Verified Purchase
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favorite clarifying shampoo
this is one of my favorite clarifying shampoos! i absolutely love the smell and how my scalp doesn’t itch and i can go up to 5 days without washing my hair. as i have a very dry scalp this helps a lot with keeping the oils balanced
by Sameera Verified Purchase
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Really hydrating
This is the first time I have used a product from this brand and I’m really impressed. This is pricey for a shampoo but definitely worth it in my opinion. This shampoo gives a lovely soft lather and smells amazing. My hair was noticeably smoother even after the first use. Will be buying the conditioner next.
by Rebecca Verified Purchase
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nourishing shampoo
The texture and smell is gorgeous,I am converted!I have dried out bleached curls,and at last I found a product that works!
by Rose Verified Purchase
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Best Shampoo in the Virtue line
Makes a real difference to the softness and shine of my dry hair
by Laura
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Fantastic!
One of the best shampoos - would definitely buy again
by Jonna
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Very hydrating
This shampoo is wonderful, I have thin, long, bleached hair and this is currently saving it from being too dry with the weather turning. Love that it doesn’t make my roots oily either. Would definitely recommend.
by Sam Verified Purchase
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Really nice daily shampoo
I bought this after seeing it recommended on TikTok for hair growth. While it's too soon to say if it helps with hair growth, it's a nice shampoo in its own right. It smells great, foams up well, and cleans my hair without leaving it too squeaky clean. My only issue with it is that I find that without using a detox shampoo every week, my hair seems to get oily faster than I would like.
by Sophie Verified Purchase
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