DISCOVER 19/99 Beauty
Leaving what is ‘age-appropriate’ at the door, 19/99 Beauty is the make up brand that’s redefining the beauty standards. Created by friends Stephanie Spence and Camille Katona, it’s all about accepting ourselves fully and not falling into the youth-obsessed trap that is the norm within the industry. Believing that less is more, the brand has built a tool kit of multi-functional, easy-to-use products that look little but do a lot. Easily buildable, blendable and designed to be buffed and smudged, 19/99 Beauty is comprised of hybrid heroes that adorn your face but can easily wash off.
MEET 19/99 BEAUTY’S FOUNDER
Beginning as a thesis project for Camille Katona’s post-graduate degree at the renowned Parsons School of Design, 19/99 Beauty officially developed when she partnered with her best friend Stephanie Spence. The duo had always dreamed of creating a make up brand where they envisioned their grandmothers wearing blue eyeliner and women of all ages feeling comfortable expressing who they were — regardless of their ages. Both women had noticed their mothers struggling with ageing, and not feeling seen within the beauty space as most brands and marketing campaigns targeted younger generations. This feeling prompted both Camille and Stephanie to take 19/99 seriously and launched the brand in 2020 with the ethos being less about flaws and more about make up being fun.
BESTSELLERS
The OG release from the brand, the Precision Colour Pencils effortlessly glide over lips, define lids or contour cheeks. With its beautifully pigmented formula that leaves a creamy, matte finish in its wake, these pencils can be used as a matte lipstick, a bright blush or a graphic liner. Available in a range of 10 shades, they’re the ideal handbag, gym bag, clutch bag or any bag addition. Or looking for another multi-use must have? Look no further than the Watercolour Tint pigments. Ideal for a fuss-free pop of colour, these balms add a subtle hint where you want. With a water-based formula, they glide effortlessly onto lips and lids, melting into skin for an opaque, natural finish. But don’t be fooled... if you’re after more intensity, they layer up quickly to deliver ultra-editorial looks at home on the cover of Vogue.
