DISCOVER HINDASH

Blending his artistic skills with an appreciation for beauty, Mohammed Hindash created his eponymous beauty brand as a way to express himself with products that craft visually captivating looks but that are also functional to use. Turning innovative formulas into must-haves that work for both pros and newbies alike, this beauty brand features universally flattering shades for unparalleled colour payoff.

MEET HINDASH’S FOUNDER

Born and raised in Dubai, Mohammed Hindash has always been interested in art, colour and painting. After completing a summer course at the Academy of Art University in San Fransisco, he went on to win the prestigious Shiekha Manal Young Artist Award for Fine Arts. From there, he melded his passion for artistry with make up and began uploading tutorials on Youtube, garnering over 70million views and 1.7million subscribers. Making a name for himself as one of the first beauty content creators in the Middle East, he collaborated with regional influencers from Rania Fawaz and Mona Kattan to Sofia Tilbury and the legendary Naomi Campbell.

HINDASH BESTSELLERS

Whether you’re looking to deepen a smoky eye or add a splash of matte colour onto your cheeks, lips, lids and more, the super blendable, multiuse Monochrome Palette offers 24-highly pigmented pressed shadows that glide seamlessly and have along-lasting hold. Housed in a luxe, chrome casing, the Manifesto Lipstick is the moisturising matte marvel that’s both silky and saturates lips with some serious payoff. Delivering lip-enhancing tint with a single swipe, this soft stick seals your pout in an ultra-lightweight formula that nourishes like a balm with the power of a lipstick. No wonder it’s a fan-favourite!