Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get The Tiny Treasures Goody Bag (worth over £260) FREE when you spend £165

MAKE UP FOR EVER

Working in collaboration with 40 make up artists from across the globe, MAKE UP FOR EVER formulates cosmetics that are inventive, powerful and easy to use. Founded in 1984 by renowned make up artist Dany Sanz, the brand dreams up pro-level products that can be used by both experts on runways *and* those experimenting at home. Powered by innovation, MAKE UP FOR EVER delivers a broad spectrum of essentials that suit the tones, textures and needs of everyone.

SHOP MAKE UP FOR EVER BY CATEGORY

MAKE UP FOR EVER BESTSELLERS

DISCOVER MAKE UP FOR EVER

Founded in 1984 by renowned MUA Dany Sanz, MAKE UP FOR EVER was developed due to the lack of product options and shades available to professionals. Wanting to bridge the gap between advanced artistry and accessibility, the founder incorporates the Fine Arts palette into a make up palette developing MAKE UP FOR EVER with the motto ‘For pros, for you, for ever.’


MEET MAKE UP FOR EVER’S FOUNDER

Beginning her career as a sculptor and painter, Dany Sanz was inaugurated into the beauty space after being asked to body paint models for her friend’s runway show. Perfecting this art form, Dany quickly made a name for herself and was requested to paint on fashions shows and magazines alike. Wanting to teach her techniques, she opened the first professional make up school in Europe in the 1970’s and after struggling to find enough shades, textures and formulas to suit the needs of what she wanted to create, the creative developed the brand MAKE UP FOR EVER for both professionals and those who experimented with make up at home too.


MAKE UP FOR EVER BESTSELLERS

An innovative compact, based on the fine arts palette, MAKE UP FOR EVER’s HD Skin All-In-One Palette has been a bestseller since it launched. Featuring complexion colours you can mix and match, each palette features 12 concealer, contour, bronzing *and* blush shades, that effortlessly meld together to give you a seamlessly blended base. Oh and did we say it’s also small, convenient and makes for the perfect travel companion? Another fan favourite is the HD Skin Foundation. Adored by celebrity make up artist Katie Jane Hughes, this silky liquid foundation delivers undetectable coverage for a true second-skin finish. Working hand-in-hand with the foundation is the accompanying HD Skin Concealer. Powered by the brand’s unique micro-powder formula, this full-coverage, long-wear complexion essential smooths out imperfections and dark circles while simultaneously hydrating skin.