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Founded in Japan and taking its name from the Japanese word for 'posture with attitude', SUQQU is the J-Beauty brand designed to effortlessly enhance natural, radiant beauty with its cult range of make up and skin care must-haves. Based on the principles of inner composure, wellbeing and serenity, SUQQU’s foundations, powder blushers, and more help you achieve a natural complexion and enviably dewy complexion.