Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.
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IN THE SPOTLIGHT
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FRESH FINDS
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IN FOCUS
NEED IT NOW
LAURA MERCIER
The icon is back! Meet Laura Mercier's NEW and improved Tinted Moisturiser Natural Dewy – a skin care-infused formula with sheer buildable coverage and over 24 hours of hydration.
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ON OUR WISHLIST
CEREMONIA
Escape to faraway shores with the Perfume de la Guava, a zesty hair and body mist available exclusively in full and mini sizes – perfect for your tropical travels.
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IN THE SPOTLIGHT
BIOEFFECT
As the warmer months approach, strengthen the skin barrier with the EGF Serum – an innovative formula that addresses visible signs of aging.
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WHAT'S NEW AT CULT BEAUTY
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HANDPICKED FREE GIFTS
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272 Items
New In Beauty
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43
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£15.00
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£32.00
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£13.00
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£14.20
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£19.00
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£46.00
1
£32.00
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£21.00
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£10.60