Davines DEDE Shampoo

Founded in Parma in 1983 by the Bolatti family, Davines Group started out as a research laboratory – formulating high-end hair care for cosmetic companies worldwide. After a decade spent honing its expertise, the group launched its own line of tress-saving heroes and Davines came to fruition. Original, sustainable and mindful, this quirkily cool range of cleansers, conditioners, treatments and masks has become a cult classic and brings some Italian style to your shower. Your hair will be saying ‘bravissimo!’… it if could talk, of course.

A delicate daily shampoo for all hair types – especially fine-to-medium hair – Davines’ DEDE Shampoo works to cleanse and refresh without stripping, so hair is consistently shiny and soft.

Boasting mineral-rich red celery extract (it’s packed with fortifying sodium, potassium and calcium), this lifts the daily dirt and grime that compromises lift and leads to lifelessness. Sourced from a farm in Orbassano (a town in the Torino region), the red celery used within Davines’ DEDE range – part of their ‘Essential Haircare’ edit – is one of a handful of crops that are lovingly reared by Italian growers; showcasing the brand’s commitment to sustainability, as well as to supporting local industry. On a mission to preserve the planet’s vital biodiversity, each hair care ‘family’ (DEDE, NOUNOU and so on), represents an extract under threat, so by choosing to use this incredibly gentle (and very good-looking!) shampoo, you’re supporting the globe and its varied inhabitants – from plants to people!

Aqua / Water / Eau, Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Pca, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, Lauramidopropylamine Oxide, Coco-Glucoside, Glyceryl Oleate, Disodium Coco-Glucoside Sulfosuccinate, Benzyl Alcohol, Polysorbate 20, Panthenol, Parfum / Fragrance, Sodium Benzoate, Citric Acid, Sodium Chloride, Myristamidopropylamine Oxide, Disodium 2-Sulfolaurate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Apium Graveolens Extract / Apium Graveolens (Celeryl) Extract, Benzyl Salicylate, Linalool, Citronellol, Hydroxycitronellal, CI 19140 / Yellow 5, CI 14700 / Red 4.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to wet hair, gently massage in and rinse. Repeat shampoo application, then apply {DEDE Conditioner}.

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