Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
NEW & EXCLUSIVE: Save over 75% with The Buyers' edit

ICONIC LONDON

Having graced the faces of Hollywood’s biggest stars (J.Lo, Ariana Grande and Queen of Pop – Beyoncé!), ICONIC London is famous for glow-giving formulas. Trend-led and cruelty-free, their pigmented eyeshadow palettes, complexion heroes and gleaming highlighters will earn your love too. From everyday glam to fierce night-out looks, meet your new “glow-to” make up brand.

SHOP ALL ICONIC LONDON

SHOP ICONIC LONDON BY CATEGORY

Iconic london shop all
Iconic London complexion
Iconinc London highlighter
iconic london lips
iconic london eyes&brows
iconic london brushes

ICONIC LONDON BESTSELLERS

ICONIC London Velvet Blur Translucent Setting Powder

4

£25.00

ICONIC London Rollaway Glow 8ml (Various Shades)

12

£25.00

ICONIC London Prep-Set-Glow Mini - Original 30ml

18

£10.00

ICONIC London Underglow Blurring Primer 27ml

33

£25.00

ICONIC London Triple Threat Mascara 9ml - Black

42

£22.00

ICONIC London Prep-Set-Glow 120ml (Various Shades)

189

£24.00

ICONIC London All Eyes On You Gift Set

£22.00

ICONIC London Ultimate Brush Set

42

£75.00

ICONIC London Name a Better Duo Gift Set

1

£26.00

ICONIC London Illuminator 13.5ml(Various Shades)

158

£32.00

SHOP ICONIC LONDON BY CATEGORY

ICONIC London: Illuminator

Everyone’s raving about this super-glowy, super-concentrated highlighter. Discover the must-have, illuminating elixir that will take your highlight game to epic new heights.
SHOP ALL ICONIC LONDON

DISCOVER ICONIC LONDON

Inspired by her passion for make up and the vibrant energy of London’s streets, make up artist, Jade Elliot, launched ICONIC London to create glow-bestowing formulas that empower people to look and feel their very best. Thanks to their range of complexion-contouring heroes, shimmering palettes and pro-worthy make up brushes, they’ve quickly become one of the most Insta-famous brands for everything from everyday must-haves to ICONIC night-out looks.

A-LISTER APPROVED
ICONIC by name and iconic by nature, join the likes of J.Lo, Ariana Grande and Beyoncé who have all adorned their faces with the brand’s cult formulas. If they’re good enough for them, they’re certainly good enough for us…

FLAWLESS FINISH FORMULAS
Team the brand’s flawless formulas with their MUA-approved make up brushes and perfect that seamless, selfie-ready skin in minutes. Totally blendable and highly pigmented, their products leave their rivals for dust.

CRUELTY-FREE
ICONIC London believe no animal should be harmed in the making of their products. They’re totally, and proudly, cruelty-free.