Milk Makeup KUSH Waterproof Mascara Full Size
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£26.00
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The waterproof sibling of the first ever mascara to contain naturally lit plant-derived oil, Milk Makeups unique vegan formula offers a hiiiigh dose of volume to your lashes, while the oil conditions every hair and grants a creamy, glide-on texture (no clumps or snagging). Added to the mix are teeny, hollow heart-shaped fibres that cling to individual lashes for fl-utterly intense and long-lasting volume.
Guaranteed to give your lashes a dose of TLC, Milk Makeups ground-breaking High Volume Mascara was the first ever to be spiked with naturally lit plant-derived oil and now it has a waterproof sister! On a mission to deliver 100% vegan products that are packed with good-for-you ingredients, Milk Makeup swapped beeswax a common binding ingredient in mascaras for plant-derived oil which has the joint (*cough*) benefits of nourishing the lashes while ensuring that the colour glides on seamlessly from root to tip. The hi-tech product also contains hollow heart-shaped fibres that lock onto each individual lash for phenomenal (flake-free) fullness and of course, a mascara is nothing without a good brush and damn it, does this one deliver. The chunky cone-shaped wand is cleverly designed with spiralling bristles that coat each and every eyelash without leaving any clumps. And, just when you thought it couldnt get any better, Milk Makeup prove us wrong the product is not only vegan, but cruelty and paraben-free.
Apply KUSH Waterproof Mascara to lashes for instant long-lasting volume. For added drama, apply a second and/or third coat.
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Paraben free
Love how this is paraben free. Mascara makes my lashes look good
by Sof
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Nice mascara
Very pigmented and gives the lashes a lift and i love that it’s waterproof as i have watery eyes
by Sofia
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Good mascara
Mascara is an every day use for me, and I love to try different ones. My daughter loves Milk Makeup and raves about this one so i thought I would give it a go. The brush is a nice size and easy to work with, and builds up a decent amount of volume, but don't find it lengthens as much as others. I would say it's a good middle of the road waterproof mascara, but if you ask my teenage daughter she would give it top marks.
by Charlotte Everett Verified Purchase
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Didn't like
It crumbles and is not really waterproof, so you can still get stains on your face in the evening.
by Daria Verified Purchase
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worst mascara I've ever used
was excited to try this because kush mascara seems to be such a cult staple and i've been needing a waterproof mascara. unfortunately, this mascara is awful. it's not waterproof in the slightest - quite possibly the least waterproof mascara i've ever tried. it's super wet and clumpy as well and just leaves my lashes short and stubby and clumped together. the packaging is also unnecessarily heavy, what you'd expect from a refillable product, but it's not refillable so it's just gonna stay on the planet forever and outlive me :(
by Emma
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Fine but a little average
Considering the hype I was pretty disappointed by this mascara, I think for the price it's fine, I didn't think it was the best or worst mascara I'd ever use, it was good for volume but wouldn't be one of my go-tos.
by Gemma
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Good - but not on a hot day
I have a love and hate with mascara's and end up sticking on false lashes typically. I have very straight lashes so I am one to look for a mascara that can not only hold a curl but also does not smudge (as my eyelashes rub under my eyes almost due to my eye shape!) This was not waterproof on a hot day that I did try this out, so removing this was pretty easy in that sense. But this did really make my lashes look thicker, blacker and longer. But mascara isn't something I would perhaps repurchase for myself (but definitely for my makeup kit).
by Kimi - Cult Concierge
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Not waterproof but a great finish
I can only really wear tubing mascaras as everything else smudges on me, and as this didn't hold curl for me and didn't seem that waterproof I tested this on a friend for another opinion. While the finish and look of this mascara is lovely, it just isn't waterproof. It didn't stand up to a watery eye and ended up moving around, so not one to go for if you're really in need of a long-standing waterproof formulation. It can be a little crumbly too, so you want to take a bit of time getting used to the wand and how to apply it so it works for you. Really, this is probably about a 3.5 out of 5 but I'm rounding up as the finish is lovely, you just may as well go for the original formula!
by Natalie - Cult Concierge
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Great mascara.... just not waterproof
I like the brush, I like the way it makes my lashes look, unfortunately for me, it smudged and crumbled.
by Ella Cult Concierge
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Nearly!
I'm a hairdresser and can never get mascara to stick to my lashes as it basically gets melted off by a hairdryer this is really good for being waterproof that isn't my issue! but it dries out so quickly and after a small amount of time you almost feel like you want to add water too it! I've been spraying mine with setting spray!
by Hannah
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