Milk Makeup Long Wear Gel Eyeliner
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£20.00
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Formerly only available in the USA, Milk Makeups cult favourite products have now crossed The Pond and are available at Cult Beauty. Now you can wave a happy goodbye to liners that smudge under your eyes, crack as they dry and tug as you apply. Milk Makeups Long Wear Gel Eyeliner gives new meaning to the term eye candy. Low maintenance and life-proof, the waterproof formula stays put through the day and into the night. Enriched with avocado oil and ultra-hydrating hyaluronic acid, it glides easily along lids without pulling or catching. Better still? It comes in six universally flattering shades, from classic black Boss to holographic PTO.
For an eyeliner that lasts and lasts (and lasts and lasts), choose Milk Makeups Long Wear Gel Eyeliner. The day-to-night formula stays true to its name it is long-wear and waterproof, so you can finally strike trips to the loo for a touch up out of your daily routine. It glides onto lids seamlessly without snagging or cracking thanks to the addition of hydrating avocado oil and hyaluronic acid. Want a defined sharp line or a smoked-out eye? Have em both. Each liner comes with a smudger and shaper so you can mix up your look to your hearts content. The intensely pigmented formula is available in a variety of metallic and matte shades: blacker-than-black Boss, satin brown CEO, midnight blue BIZ, sparkly brown Bonus, sandy matte BCC and holographic PTO.
Line your lashes and/or waterline with the gel. If you want a smoky look, use the smudger to gently blend out the liner.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Excellent
I think as other people have, that this is an excellent liner to tight line with. Stays on well, ticks all the boxes for me. Lovely smooth formula and pleased its a twist up component.
by Jo
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Terrible value
The product itself is decent but OMG the amount you get is teeny tiny. When you buy a pencil you get a whole pencil full of product. With this, you get about 2 cm. I wish I had the option to add a picture to demonstrate the tiny quantity of product you get for your money. I spend a lot of money on beauty and don't mind spending on good value products but for £19 Milk are taking the mickey. I don't care how decent a product it is, it'll be my first and last time purchased.
by Amanda
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Great and long lasting!
This is my 3rd purchase of this great gel eyeliner formula. It's perfect to use on the top & bottom water lines, glides on smooth, literally stays put all day, and is non-irritating. Definitely recommend buying
by Melda
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Best black liner
I wanted a black liner for my tightline, and this is the best I've used. Because it's a waterproof formula it goes on and stays on, and the shaped tip makes it easier to apply. It really makes my lashes look thicker and the best thing for me is that it doesn't irritate. Will definitely be a repurchase for me.
by Beauty geek
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Doesn’t last long!
The eyeliner itself is great, probably the best I have used, but it lasts about 2 weeks, and that is just being applied once a day. Shockingly bad value for money!
by Val
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Excellent
The best eyeliner ever!!! Especially to tight line. It glides over foiled shadow on the lid as a liner just remember to smudge it out and it stays forever. I have oily lids and this is fantastic!!
by duchess
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Impressed
I ordered this black liner to use in my waterline as one Youtuber I respect and follow said it was the best. And it is! I have been using it every day since I got it with zero irritation and I really like how it adds subtle emphasis on my eyes. Unlike drugstore versions, this one is not garish and it does not make me look cheap or overdone. I really, really love it! Thanks Cult Beauty!
by Loulou
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Perfect Dark Brown Eyeliner
I purchased this eyeliner in the color, CEO. I love it! It is a very dark brown, which is exactly what I was hoping for. It is equipped with a tiny sharpener on other end, which is handy. I don’t find it smudges too much, but for whatever reason every single eyeliner smudges on my eyes. I use it on top lashes in the waterline and it does the job well! I love Milk products, so I would recommend this eyeliner.
by Lozza10
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Great Eyeliner
This is the best eyeliner I’ve found for lining my waterline and it actually stays put. The precise tip just makes the job easier for me. I will repurchase.
by Beautyshambles
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Better than pencil but...
I bought this with quite high expectations based on the cost! And it is great in comparison to other ‘waterproof’ eyeliners I’ve tried. I prefer it to my gel liners, which while being waterproof, flake off. My issue really is the cost and how quickly the edge dulls. It’s going to be used up fast, that’s for sure, and getting a good line is really hard. I certainly can’t get a flick, but for over the top lashes it’s ace, and stays put once dry/set. I’ll have to see how long it lasts before I buy it again I think.
by Sammy
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