Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
£28.00
Customer Reviews
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Top Customer Reviews
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My new fav
Doesn’t dry my hair like other purple shampoos, nice lather & easy to wash out
by Donna Verified Purchase
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Say goodbye to brassy blondes!
My favourite purple shampoo to keep my blonde looking salon fresh! Highly recommend to use with the Olaplex conditioner too 🤩
by Sian Verified Purchase
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Does what it needs to
It’s a fantastic purple shampoo that refreshes any blonde tones in the hair and cancels out the brassiness. I didn’t need to use this too much, it lasts a while
by Sonam Verified Purchase
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Great toning shampoo
This works so well, keeps my hair from looking brassy. No cheap, but lasts a long time.
by Jade Verified Purchase
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Good for toning
This definitely does what it’s supposed to do, it tones down yellow brassy blonde. The only thing is I don’t think it is particularly good at softening my hair, my hair feels quite dry after using it.
by Zoe Verified Purchase
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Okay
I have a love hate relationship with Olaplex because whilst I think this product is a good purple shampoo I do think it's a bit overhyped and I never notice any difference in the health of my hair when using Olaplex.
by I Verified Purchase
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Not so much of a lather
This shampoo is super pigmented! So be weary of where you use it and be ready to wipe down. Definitely reduces yellow/brassiness with bleached hair and the scent is lovely. My main criticism is there isn't much of a lather so I have to use more than I want to.
by Pips Verified Purchase
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Insanely good!
First time purchase and I have to say it’s amazing, tones my hair really well to keep my blonde free from yellow. Leaves my hair fresh and smooth.
by Bridge Verified Purchase
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Nice
Great, does what it says, a bit drying though
by Leaxx5 Verified Purchase
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Good shampoo
Great for removing brassy tones, not 5* as stains my hands a lot so I have to use it disposable gloves while applying it on.
by Ewa Verified Purchase
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