Oribe Bright Blonde Essential Priming Serum 100 ml
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£41.00
Or 4 interest free payments of £10.25 with clearpay
In stock | Usually dispatched within 24 hours
If you sport ashy, blonde or highlighted locks, you’ll doubtless be well-acquainted with the likes of purple shampoo, but have you been introduced to Oribe’s Bright Blonde Priming Serum? Made to be used post-bath and pre-style, this restorative formula will brighten your blonde and restore damaged lengths to their former, super-soft glory.
Working to eliminate and tone brassiness while imparting lustrous shine via violet and reflective pearlized pigments, the Bright Blonde Priming Serum also enhances vibrancy, replenishes moisture and provides heat protection.
A delicious blend of watermelon, lychee and edelweiss flower extracts come together to form the ‘Oribe Signature Complex’, which saves strands from oxidative stress and the elements, photoaging (premature ageing from exposure to UV rays), and the deterioration of your natural keratin stores. A proprietary ‘Brightening Complex’ (made with lemon, ginger root and chamomile extracts) optimises the look of your shade and tone while swiftly restoring lost luminosity, while sodium hyaluronate and hydrolyzed hyaluronic acid work to seal in moisture. Lavender flower extract nourishes over-processed, damaged strands while conditioning and adding shine, and prickly pear fruit extract smooths each hair cuticle to soft, strengthen, repair and present elasticity to dry and brittle lengths.
Aqua/Water/Eau, Pentylene Glycol, Polyquaternium-37, Dicaprylyl Carbonate, Glycerin, Dipropylene Glycol, Polyglyceryl-6 Stearate, Hydrogenated Ethylhexyl Olivate, Parfum/Fragrance, Polysilicone-29, Polyquaternium-16, Dimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Chlorphenesin, Sodium Benzoate, Citrus Limon (Lemon) Peel Extract, Synthetic Fluorphlogopite, Disodium EDTA, Lauryl Glucoside, Hydrolyzed Hyaluronic Acid, Polyglyceryl-6 Behenate, Salvia Hispanica Seed Extract, Sorbitan Oleate, Chamomilla Recutita (Matricaria) Flower Extract, Trehalose, Caprylyl/Capryl Glucoside, Xylitol, Butylene Glycol, Zingiber Officinale (Ginger) Root Extract, Citric Acid, Quaternium-95, Phenoxyethanol, Ethyl Linoleate, Glycolic Acid, Ethyl Oleate, Lactic Acid, Hydrolyzed Verbascum Thapsus Flower, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate, Sodium Hyaluronate, Propanediol, Sodium Phosphate, Benzyl Alcohol, Citrullus Lanatus (Watermelon) Seed Oil, Oryza Sativa (Rice) Bran Extract, Potassium Sorbate, Litchi Chinensis Fruit Extract, Caprylic Acid, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Lavandula Angustifolia (Lavender) Flower Extract, Opuntia Tuna Fruit Extract, Viola Odorata Flower Extract, Alcohol, Helianthus Annuus (Sunflower) Extract, Leontopodium Alpinum Extract, Tin Oxide, BHT, Rosmarinus Officinalis (Rosemary) Leaf Extract, Aminomethyl Propanol, Hexyl Cinnamal, Limonene, Linalool, CI 77891 (Titanium Dioxide), CI 60730 (Ext. Violet 2).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work through damp hair before styling to protect, tone and hydrate.
NOTE: All packaging except for the pump is recyclable.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lighter & brighter blonde
Love this priming serum, it instantly detangles my long blonde hair so my brush just glides through and it really brightens and lightens my blonde, so much so that the first time I used it someone at work asked if I’d dyed my hair & said how lucky I was to have this natural blonde shade! Also makes my hair shiny which is difficult to achieve being blonde. If you have dull blonde hair like me, this is the ultimate brightening product.
by Emzalot Verified Purchase
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Contains alcohol
Love Oribe but disappointed that this contains alcohol. I prefer to limit the amount of products I use on my hair that contains it.
by BleachedQueen Verified Purchase
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Didn't work for me
I usually love Oribe products but this didn't do as the description said. It made my colour go very light, so there was a large colour contrast between my natural hair colour and dyed colour.
by Jardin
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Lovely but pricey
Lovely product, smell is nice but a little overpowering for me. Leaves my balayaged hair soft and shiny. I tend to use this more for special occasions, or when I feel my colour is a little lacklustre, rather than everyday as I'd get through it too fast otherwise. Nice but not enough wow factor for me to repurchase at full price.
by Cecily
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Great for highlighted hair
I have fine highlighted hair and this a great product that keeps it bright hydrated and not weighed down. It also has heat protection which is an added bonus!
by Victoria Verified Purchase
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Excellent product!
It does what promises! Hair are protected, brassiness are neutralized, and the hair are not weighted down. Excellent on natural grey hair too! A little dollop and… that’s all! Another must-have from Oribe!
by Eracle_1970
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