OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 451 reviews
4 stars rating 83 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Amazing clarifying shampoo
I first purchased the travel sized version of this shampoo to test it out. I was very pleased with its squeaky clean results so I bought the full size. This is an amazing clarifying shampoo for my fine hair. It leaves my hair marvellously clean, removes all dry shampoo and styling product build up without feeling stripped or limp, and keeps my hair in shiny, healthy condition. I use it 1-2 times a week just because of how much I love its results. It smells lovely and creates a satisfying lather :)
by Freya Verified Purchase
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Expensive for quality
It’s ok. I have found that some cheaper products work a little better. I wouldn’t say it really removes build up and it has left my hair feeling a little greasy sometimes.
by Becky Verified Purchase
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THE BEST
Don't believe the review below me - the hype is there for a reason ;)
by L Verified Purchase
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The hype? It’s fake news
I do not understand the hype behind this product. I’ve used drugstore detox shampoos with similar results that don’t feel like they’re stripping the hair and turning it into cotton wool in the process. Disappointed. I would not recommend.
by Daniella
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Will not stop buying!
I’ve gone through a few bottles of this shampoo now and it really is the best. I have fine medium length hair and have to be careful with what products I use. This stuff is great to remove any product build up and leaves my hair feeling squeaky clean. Has a nice scent.
by Eica94 Verified Purchase
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This is my fourth bottle
I will not stop repurchasing this shampoo smells amazing and your scalp feels super clean afterwards
by Eg Verified Purchase
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Smells lovely
Not sure how I feel about this shampoo. I really like the smell and how clean it makes my hair feel in the shower but I find that my hair gets greasy much quicker when I use this shampoo. I always double shampoo and start with this one and then follow up with a normal non-detox shampoo but just find my hair gets greasy much quicker when I use this product. I do have thin hair though.
by Laura
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The best shampoo I’ve ever used!
I absolutely adore this shampoo.. I’ve used a couple of different clarifying shampoo, but this one definitely takes the top spot. It leaves my hair squeaky clean and a bottle of this really does last a long time. The smell isn’t amazing, but I go in with a second shampoo afterwards anyway… it definitely does the job and more!
by CurlyQueen Verified Purchase
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Fabulous shampoo
Really impressed with this shampoo. It deeply cleanses my hair without being harsh, lathers well with little product and smells divine My hair is bouncy shiny and healthy worth every penny
by Nix Verified Purchase
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Best detox shampoo
Leaves scalp squeaky clean, great at removing product build up
by Vi Verified Purchase
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