OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good shampoo, awful smell
I really like what it does to my wavy fine hair, but omg that smell is offputting! Which makes me really sad, because it lingers until next day, kinda old lady perfume rosy scent. Not a fan really and therefore cannot repurchase.
by Rg
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Love!!
I have such fine hair and find that most products weigh down my hair and this and the conditioner are perfect!
by ad13 Verified Purchase
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Nice but not my favourite
I tried this out because I love the detox shampoo. It was nice (I love the scent) but I didn’t find it as thickening / volumising as my favourite Amika shampoo so I’m not sure I would repurchase.
by Sarah Verified Purchase
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Good
This smells good and cleans hair well. Does feel like it adds some thickness to my hair but I actually prefer the shampoo for medium hair.
by Summer
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Converted me from Olaplex
I’ve used Olaplex for years and now firmly an Ouai girl. I have fine hair and this gets it squeaky clean and soft, without weighing it down. Smells great and, now on my second bottle, my hair does look healthier.
by Sam Verified Purchase
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Love
Love the smell, love the way it cleans my hair
by Anna Verified Purchase
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Perfect for fine hair
This cleans without stripping my hair and leaves it with no trace of product. Genuinely weightless so my hair has more volume and movement. It’s pricey but I notice the difference when I use it.
by L
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Ouai
I have been using it for 2 years now.. I really love the scent it gives me.
by MM Verified Purchase
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Didn't work for me
I love the brand but this shampoo was too heavy for my hair
by Kat Verified Purchase
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Feeling thick
This shampoo leaves my hair feeling so thick! I lost a lot of hair due to my PCOS but this makes it look and feel like I never lost any at all! Will keep buying this forever now!!
by G Verified Purchase
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