OUAI Smooth Shampoo 300ml
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RRP: £22.00 Current price: £16.50
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Enhance shine and fight frizz with this sleekening formula. Ideal for curly girls or those whose hair is flyaway, OUAI’s Smooth Shampoo creates enviable definition – separating corkscrews and tousling waves – to leave lengths ultra-glossy with beautiful bounce.
From celebrity coiffeuse Jen Atkin – responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani (to name a few) – OUAI’s range of hair cleansers all share the same signature scent, OUAI #1; a luxurious blend of Italian lemon, Turkish rose, jasmine, iris, lily and white musk. With an ultra-thick, indulgent texture (you only need the tiniest amount to create a great lather), this stars ‘OUAI Smart Technology’ – a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to fortify strands, enhance moisture levels, repair and protect from humidity. And the gorgeous bottles make an ultra-chic addition to your bathroom cabinet. Just say ‘Ouai’.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, PEG-7 Glyceryl Cocoate, Acrylates Copolymer, Cocos Nucifera (Coconut) Water, Glycerin, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Oryza Sativa (Rice) Bran Oil, Rice Oil Glycereth-8 Esters, Jojoba Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Dimethicone, Amodimethicone, Cyclopentasiloxane, Dimethiconol, Divinyldimethicone/Dimethicone Copolymer, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Glycol Disterate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Polyquaternium-7, Diisostearyl Malate, Laureth-23, Laureth-4, Trideceth-12, C12-13 Pareth-23, C12-13 Pareth-3, Cetrimonium Chloride, Polysilicone-15, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Potassium Hydroxide, Disteareth-75 IPDI, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Lather up, then rinse. Follow with your favourite OUAI conditioner.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
So worth it!
I um’d and ah’d about whether to fork out £22 for a shampoo even though it had fantastic reviews. I’m now on my 5th set of Ouai Smooth Shampoo and Conditioner and my once frizzy hair is now tamed even when it dries naturally, my scalp no longer itches and my hair is in much better condition. I haven’t had it cut in 6 months and there’s no breakage (I use heat on my hair nearly every day). The Smooth Shampoo doesn’t have much of a smell, the Smooth Conditioner smells much nicer but the smell doesn’t stay on your hair after it’s dried. It is most definitely worth buying though!
by Lulu
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Love
Best shampoo! And it smells amazing.
by Emelie
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Itchy scalp
I liked it the first few times I used it. The smell is lovely. Unfortunately, it has made my scalp itch like crazy so I won't be using it anymore. I have never had this reaction to any other shampoo I've used, so a disappointment for this huge price tag.
by Carynb
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The best shampoo ever
After my third baby my hair become more and more curly and I'm not used to it. I tried a million different products to try fix it but nothing helped until now. This shampoo makes my hair so smooooth again. No curl anymore. I will buy this over and over and over again.
by #standwithisrael
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Ouai Smooth Shampoo
I have curly hair, but unfortunately this shampoo and conditioner have made my hair even puffier and difficult to brush. I don't say it is bad product, just doesn't work for me. We are all different, glad for those who found it suitable for their hair.
by AGN
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Ouai Smooth Shampoo
I'm a hair fanatic because I have fine, limp hair (whole life of cos!) I've tried different ways to manage it..even perming it for years to give shape and volume and have used various branded shampoos to manage it. Volume shampoo tends to make the hair dry & moisturising ones makes it flat :( Have been using Philip Kingsley which is fairly good. I took a chance on Ouai's Smooth Shampoo from Cult beauty and its amazing. My years of search has finally paid off... it is not drying but gives my hair strength and elasticity!! Believe me, in 20 yrs of 'trying' no shampoo has achieved this. So, I don't have to perm my hair again as it looks much better straight with bounce! I just had to share this :) Oh, and the Finishing Crème is divine as well. Thanks Ouai people!
by Astro
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Divine Smell, Amazing Results
I got this as part of the Cult Beauty Edit. I picked 'Smooth Shampoo' instead of 'clean/volume' which is what I generally go for when buying shampoo. The smell is divine, especially after my hair dries. Not so much when using it, but after it dries I just want to be wrapped in my hair the whole day. It really does smooth out frizziness too, which is very helpful in this humid weather.
by Beauty Junkie HK
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