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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.
It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the delicious scent - then rinse away.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
Total Price: £56.00
Add both to basketIn stock
-
4 instalments of £7.00 with clearpay Learn more
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From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic. Reimagining their iconic collection of shampoos and conditioners in a sleek design, these new-and-improved formulas boast salon-worthy results to suit your hair type.
Delivering a very happy medium, this gently refreshing shampoo restores control and near-blinding shine to hair that feels dry and dull.
It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants deeply nourishing hydration to your hair. Last but definitely not least, the miracle ingredient behind this shampoo’s glossy shine is vitamin-rich kumquat fruit extract. Their iconic ‘Mercer Street’ fragrance is beautiful bonus; orange melds with peony, magnolia, jasmine and musk for a gorgeous scent even after the suds leave your strands. Available in a chic 300ml bottle or a 946ml refill pouch - that's the equivalent of just over three full-sized bottles - this must-have new launch is as chic as it is sustainable too.
Massage into wet hair - pause to admire the delicious scent - then rinse away.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- OUAI
- 300ml
Frequently Bought Together
Total Price: £56.00
Add both to basketCustomer Reviews
Top Customer Reviews
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Amazing
my hair literally looks and feels like and advertisement!! and i get sooo many compliments on the smell <33
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Lovely shampoo
I find this shampoo pleasant to use though it is a little bit on the drying side before conditioner for my hair.
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Squeaky clean hair
I LOVE this shampoo. It has a lovely fragrance but isn't overly strong. It doesn't overly foam up compared to other shampoos but that doesn't mean it isn't working. When I was it out I feel my fingers squeaking with how clean it is. I use the conditioner from mid to ends and also have the leave in conditioner. Once dried its super soft. I have very heavy hair which can get frizzy easily, but this irradicates all those problems. It feels silky smooth, lightweight and really easy to style. I love this whole routine
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Smells amazing
Leaves hair scented all day long and silky smooth.
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Amazing smell
Love this on my 2nd bottle, smells so nice and leave your hair feeling so good
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Good shampoo
Good shampoo but I prefer olaplex personally so will go back to that when finished!
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Smells incredible
I have a lot of hair but it’s not too dense to use the thick shampoo, this one is absolutely perfect, cleans all the oil and buildup in my hair and leaves it so soft and smelling incredible.
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Never Going to Stop Buying This Shampoo
I have used this shampoo for YEARS. It is genuinely the best shampoo I have ever used for my hair, and I have tried so many. It cleans so well, leaves my hair super soft (in conjunction with the medium conditioner) and smells incredibly nice. I don’t know what I’d do if OUAI stopped making this stuff. I literally recommend it to everyone, especially because it has formulas suited to different hair types.Â
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Must have!
This has completely changed my hair from straw like to smooth and glossy!
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Ok
This is a ok shampoo smells lovely too
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