Free UK shipping over £25 15% off your app order Sign up for email exclusives Earn Cult Status Points
Get The Tiny Treasures Goody Bag (worth over £260) FREE when you spend £165
Alpha-H

Alpha-H Vitamin B Serum with 5% Niacinimide 25ml

You'll earn 50 Status Points with this product

Discover Cult Status

£49.99

Or 4 interest free payments of £12.49 with clearpay


In stock | Usually dispatched within 24 hours

Frequently Bought Together

Alpha-H Vitamin B Serum with 5% Niacinimide 25ml

This item

Alpha-H Vitamin B Serum with 5% Niacinimide 25ml

£49.99

Total Price:

£99.98

Other Customers Bought

Customer Reviews

4.38

16

5

4

3

2

1

11

2

1

2

0

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Favourite Niacinimide Serum of all time.

I always come back to this even if I branch out and try other brands. Great AM serum that helps keep pores clear and supports barrier repair. I'm oily skinned and find this hydrating enough during the day to just follow up with moisturiser and skip a separate hydrating serum.

by Sharon Verified Purchase

Was this helpful?

A staple

Keeps skin bright and even, never irritating, so agreeable in texture 

by Amanda Verified Purchase

Was this helpful?

Can’t be without it

I’ve reviewed this before but I’ll review again for the points. This is one product I recommend to all my friends. It’s a serum I can’t be without and will forever re-purchase. It noticeably evens out your skin tone. My skin looks it’s best when I use this

by Lisa Verified Purchase

Was this helpful?

Skin misses it.

Didn't think this was doing much so stopped using for a while but my skin seemed to miss it.

by Harriet Verified Purchase

Was this helpful?

Holy grail

This is one product I cannot be without. If it’s ever out of stock and I’ve ran out of product it’s noticeable on my skin. For me it’s the best niacinamide on the market, my skin tone is always really clear and even when I use it regularly. I get a lot of comments on my skin when I’m using this product. 

by Lisanka Verified Purchase

Was this helpful?

Great product

I love that this has copper tri-peptides as well as niacinamide and great hydrating ingredients without fragrance. I have sensitive skin and it sometimes stings a bit when my skin is overly irritated py tretinoin or AHA:s. 

by Marlene Verified Purchase

Was this helpful?

Best niacinamide

I have tried four more niacinamide serums from well known brands and this is the only one that has made a difference to my skin. My skin is brighter with time, more clean and it immediately becomes plumper. I'm not going to experiment anymore! This is the best for me.

by Evridiki Verified Purchase

Was this helpful?

A miss

I generally LOVE Alpha H products but find this one a bit 'mehh' especially for the price and given that other brands make this product that is just as effective for half the price. I'd give it a try once and see how you go (or better still....go buy the pink vitamin E Alpha H serum or anything from their liquid gold series!!)

by Emma

Was this helpful?

Changed formula

This used to be my go-to serum - it was really lightweight and sat well underneath other skincare and make-up, but it’s seems to have been reformulated (again) and it’s now thick and very sticky? Couldn’t even get through a whole bottle (and have used this for years) so sadly won’t be repurchasing. 

by Lisa Verified Purchase

Was this helpful?

Fantastic serum

I love this serum, it makes my skin feel and look fab. It has an unusual smell, but I actually really like it. A little goes a long way. The packaging is beautiful too. I definitely recommend this product.

by Emily Verified Purchase

Was this helpful?