Alpha-H Vitamin B Serum with 5% Niacinimide 25ml
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£49.99
Or 4 interest free payments of £12.49 with clearpay
Specialising in gently resurfacing and regulating overactive and sensitive skins, Alpha-H is renowned for its ability to perfect even the most troublesome of complexions. Pioneering the use of active ingredients like glycolic acid (the industry-adored Liquid Gold has earned Alpha-H a serious cult following), the brand now has a global audience that worships its corrective, glow-bestowing formulas. Shining a light on the transformative power of vitamin B (and super-boosted with a balancing, barrier-enhancing niacinamide, itself a derivative of vitamin B), Alpha-H's Vitamin B Serum will help you create a customised skin care routine so perfectly finessed to your complexion's needs, you'll have friends, family and colleagues begging for your secrets...
Targeting your skin's unique needs is as easy as A, B, C, thanks to Alpha-H's ultra-customisable (not to mention effective) range of vitamin-focused treatments. Looking to tackle unwanted texture and a compromised moisture barrier? Let us introduce you to the Vitamin B Serum.
This silky formula is powered by a cocktail of four active ingredients that work together to seriously up the ante on your skin's radiance, while enhancing hydration, smoothing texture and regulating oil production. Firstly, there's niacinamide, which helps to strengthen and protect your moisture barrier (basically, your skin's first line of defence against hydration leaving the skin and all the irritants in the air from getting in.) Next up, there's panthenol, a vitamin B derivative that soothes, softens, and moisturises your skin. Then, there's copper tripeptide which promotes collagen production (hello, smoother, plumper skin). And finally, there's hyaluronic acid, the industry-beloved hero that sucks up moisture and holds it within the skin for all day hydration. Tick, tick, tick, tick.
Aqua (Water), Glycerin, Niacinamide, Propanediol, Methyl Gluceth-20, Salvia Hispanica (Sage) Seed Extract, Sodium Pca, Panthenol (Vitamin B), Sodium Hyaluronate, Phenoxyethanol, Citric Acid, Potassium Hydroxide, Ferulic Acid, Wheat Amino Acids, Caprylyl Glycol, Lactobacillus Ferment, Hydroxyproline, Maltodextrin, Hydrolyzed Gardenia Florida Extract, Copper Tripeptide-1.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Morning and evening, apply 3 - 4 drops to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Favourite Niacinimide Serum of all time.
I always come back to this even if I branch out and try other brands. Great AM serum that helps keep pores clear and supports barrier repair. I'm oily skinned and find this hydrating enough during the day to just follow up with moisturiser and skip a separate hydrating serum.
by Sharon Verified Purchase
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A staple
Keeps skin bright and even, never irritating, so agreeable in texture
by Amanda Verified Purchase
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Can’t be without it
I’ve reviewed this before but I’ll review again for the points. This is one product I recommend to all my friends. It’s a serum I can’t be without and will forever re-purchase. It noticeably evens out your skin tone. My skin looks it’s best when I use this
by Lisa Verified Purchase
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Skin misses it.
Didn't think this was doing much so stopped using for a while but my skin seemed to miss it.
by Harriet Verified Purchase
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Holy grail
This is one product I cannot be without. If it’s ever out of stock and I’ve ran out of product it’s noticeable on my skin. For me it’s the best niacinamide on the market, my skin tone is always really clear and even when I use it regularly. I get a lot of comments on my skin when I’m using this product.
by Lisanka Verified Purchase
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Great product
I love that this has copper tri-peptides as well as niacinamide and great hydrating ingredients without fragrance. I have sensitive skin and it sometimes stings a bit when my skin is overly irritated py tretinoin or AHA:s.
by Marlene Verified Purchase
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Best niacinamide
I have tried four more niacinamide serums from well known brands and this is the only one that has made a difference to my skin. My skin is brighter with time, more clean and it immediately becomes plumper. I'm not going to experiment anymore! This is the best for me.
by Evridiki Verified Purchase
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A miss
I generally LOVE Alpha H products but find this one a bit 'mehh' especially for the price and given that other brands make this product that is just as effective for half the price. I'd give it a try once and see how you go (or better still....go buy the pink vitamin E Alpha H serum or anything from their liquid gold series!!)
by Emma
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Changed formula
This used to be my go-to serum - it was really lightweight and sat well underneath other skincare and make-up, but it’s seems to have been reformulated (again) and it’s now thick and very sticky? Couldn’t even get through a whole bottle (and have used this for years) so sadly won’t be repurchasing.
by Lisa Verified Purchase
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Fantastic serum
I love this serum, it makes my skin feel and look fab. It has an unusual smell, but I actually really like it. A little goes a long way. The packaging is beautiful too. I definitely recommend this product.
by Emily Verified Purchase
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