amika

Amika Big Hit Volumising Shampoo 275ml

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£23.00

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Image 1, before and after. 2.3 times more volume, clinically proven when using big hit shampoo and conditioner together as a system. image 2, ready for a big hit of volume? boosts volume 2.3 times. touchable volume. weightless moisture. softens and detangles. clinically proven when using big hit shampoo and conditioner together as a system. image 3, volume that packs a performance. instant and all day volume. 98% said they had instant volume. based on a professional evaluation of 56 subjects when using big hit shampoo and conditioner and rising start volumising finishing spray. based on a 2 week consumer study of 56 participants when using big hit shampoo, conditioner and rising start volumising finishing spray. image 4, before and after, instant and all day volume. based on a professional evaluation of 56 subjects when using big hit shampoo and conditioner and rising start volumising finishing spray. image 5, ingredients that'll make it big. sea buckthorn = loaded with vitamin c and a, fatty acid omega 7 and antioxidants. glycerin = adds and retains moisture into strands. caffeine = helps energize limp hair and promote sebum elimination. image 6, iconic volume. chart topping results. cleanse, condition, medium hold mousse, volumising spray, pre blow out primer. image 6, volume that goes all the way. 91% said their volume lasted for 24 hours. 91% said it added weightless moisture. 94% said their hair feels touchably soft. based on a 7 day consumer study of 32 participant when using big hit shampoo and conditioner as a system. image 7, which shampoo and conditioner is the one? normcore: benefit = nourish. hair type = fine to medium hair types, 1-2c seeking nourishment. hydro rush: benefit = deeply hydrate. hair type: dry, dehydrate. the kure: benefit = strengthen. hair type = all hair types, 1-4c, best for high porosity hair. big hit: benefit = volumise. hair type = fine-medium hair types, 1-3c, seeking extra volume. mirrorball: benefit = boosts shine. hair type = fine-medium hair types, 1-3c, combatting dullness and or chemically colour treated hair.

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses, textures, types and styles. Like a wake up call for sleepy strands laying flat, the Big Hit Volumizing Shampoo (275ml) leaves hair feeling touchably soft and amped up with a new lease of life (read: lustre).

Got a thing for turning heads? Enter: amika's Big Hit Volumizing Shampoo (275ml), a dew-drenching wash day staple for tired tresses.

Infused with an energising blend of caffeine, oil-balancing niacinamide, moisture-locking glycerin *and* omega-rich sea buckthorn, this nourishing shampoo cleanses and hydratesyour lengths. Coat strands with this ultra-lightweight formula, which won't weigh hair down but instead, leave your locks feeling bouncier than ever. What's more, it's topped with refreshing notes of warm vanilla, fresh citrus and spicy sweet clover accents. Expect smoother-looking, silky strands boosted with noticeable volume.

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.