Amika

amika The Wizard Detangling Primer

67 reviews

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£23.00

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Image 1 - A hand holding a spray bottle of Amikas the wizard detangling primer against an orange background, with visible text that reads protects against 450°F heat, reduces frizz, and detangles all hair types.
Image 2 - A colorful bottle of amika detangling primer titled the wizard is displayed beside an avocado half with a brown pit, surrounded by orange sea buckthorn berries and oil drops, with text that reads SEA BUCKTHORN nourishes hair and AVOCADO OIL promotes moisture + smoothing benefits.
Image 3 - Image shows a vibrant display of haircare products from amika, including a detangling spray labeled the wizard, two bottles labeled normcore signature shampoo and normcore signature conditioner, a bottle of perk up dry shampoo, and a jar labeled soulfood nourishing mask, all set against an orange tiled background with descriptions highlighting their uses: detangle + heat-protect, for nourishing cleanse + condition, moisturize + soften, and absorb oil + reduce odor.
Image 4 - Image shows two bottles of Amikas the wizard detangling primer side by side, with the left bottle featuring a black spray nozzle and a colorful design, and the right bottle with an orange spray nozzle; visible text includes from that above the left bottle, to this above the right bottle, and the wizard detangling primer had a makeover! PACKAGING MAY VARY below.
Image 5 - A woman is shown with her hair styled on the right side and unstyled on the left side, with text above stating the wizard detangling hair primer and below saying protects hair against heat up to 450°f.
Image 6 - A smiling person with pink hair is shown in a before-and-after comparison, with the left side displaying frizzy hair labeled BEFORE and the right side showing smooth hair labeled AFTER, alongside the text the wizard detangling hair primer and protects hair against heat up to 450°f.
Image 7 - Two colorful hair product bottles from Amika, one orange and one pink, with spray tops, labeled as the wizard and featuring text indicating they are detangling primers, with information about ingredients like avocado oil and squalane; a caption above reads pick your styling potion.

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. A styling potion that's sure to be a staple in any alchemist's apothecary, The Wizard Detangling Spray is a multitasking formula that preps and primes your hair for any style, as if by magic.

The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is "all hair is welcome". No exception to the rule, The Wizard Detangling Spray is the ultimate pre-game potion before the main magic (read: styling) begins.

Suitable for all hair types, from straight to curly and coily, this all-in-one lightweight hair priming spray has an abundance of benefits but its ability to leave your hair shiny and silky-soft takes the winning spot to us. As for the others, it protects hair against heat up to 450°F; provides ultra-hydration, detangles and smooths strands for a lustrous mane, and even cuts down on blow dry time so you can get on with your day! Pssst, did we mention is safe for colour-treated, Brazilian-treated and keratin-treated hair?

Cyclopentasiloxane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Fragrance/Parfum, Persea Gratissima (Avocado/Avocat) Oil, Tocopheryl Acetate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Coumarin, Geraniol

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Two ways to spritz: evenly mist throughout damp hair before detangling and/or blow drying.

Mist throughout damp hair then style as usual.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

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amika The Wizard Detangling Primer

£23.00

Customer Reviews

4.39

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Magic

This is such an excellent detangler. I have fine hair, but loads of it, so coming out of the shower it has always taken me ages to brush my hair, but this makes it so easy. Only downside is the price for quite a small bottle, but I have repurchased it anyway.

2024-04-30 by Julia Verified Purchase

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Not a fave

Sadly i don’t think it detangles as well as my usual

2024-04-06 by Clarissa Verified Purchase

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Smells amazing

Smells amazing, detangles well. Not my usual go to but a good substitute.

2024-03-29 by Sarah Verified Purchase

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Great smelling detangling spray

I use this every time I blow dry my hair. Makes brushing my hair significantly easier, I have thick wavy hair which tangles easily and this has become my go to. It also smells so nice! I wish it came in bigger bottles!

2024-03-27 by Jessica Verified Purchase

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Smells amazing!

All these products smell amazing And this leaves my hair super smooth.

2024-03-19 by Amy Verified Purchase

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Its okay

I think it does a good job of detangling my hair but I found that I went through this bottle reallyy quickly and its bit oily feeling in the hair so it’s easy to spray too much. I wouldn’t really buy it again due these reasons.

2024-03-17 by D Verified Purchase

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amika the wizard detangling primer

overall disappointed as it has than softened it has made it feel dry. Shall revert back to Aveda leave in conditioner…this just isn’t for me.

2024-02-22 by Claire Verified Purchase

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Fab!

Smells great, quickly untangles hair and leaves it silky smooth.

2024-02-07 by Sarah Verified Purchase

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Does the job but spray lightly!

This detangles my bleached, dry, curly and very delicate hair after washing and give me the heat protection my hair needs. The only reason it’s not 5 stars is because you have to be careful not to use too much as a fair bit comes out when you spray but the nozzle doesn't disperse it super wide which I think would be better for this product as it’s a bit oily. As you brush it through it spreads a bit anyway so I used it on the dry ends mostly and lightly added more where needed. I also found this to be a very small bottle for the price so would only repurchase if on offer.

2024-01-28 by Ash Verified Purchase

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Smells nice, lovely packaging - no good on dry hair

I wanted to love this product more than I do.. I usually use detangling / leave in conditioner sprays when I’ve washed my hair but also when I’ve slept my ends are in need of TLC in between washes. This product smells lovely but leaves an oily mist over your wash (hence the instructions to use on damp hair), so I wouldn’t buy again due to wanting a more versatile product. Can’t really say my hair feels hydrated after using either.

2024-01-21 by Poppy Verified Purchase

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