Amika

amika The Wizard Detangling Primer

67 reviews

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£23.00

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Image 1 - A hand holding a spray bottle of Amikas the wizard detangling primer against an orange background, with visible text that reads protects against 450°F heat, reduces frizz, and detangles all hair types.
Image 2 - A colorful bottle of amika detangling primer titled the wizard is displayed beside an avocado half with a brown pit, surrounded by orange sea buckthorn berries and oil drops, with text that reads SEA BUCKTHORN nourishes hair and AVOCADO OIL promotes moisture + smoothing benefits.
Image 3 - Image shows a vibrant display of haircare products from amika, including a detangling spray labeled the wizard, two bottles labeled normcore signature shampoo and normcore signature conditioner, a bottle of perk up dry shampoo, and a jar labeled soulfood nourishing mask, all set against an orange tiled background with descriptions highlighting their uses: detangle + heat-protect, for nourishing cleanse + condition, moisturize + soften, and absorb oil + reduce odor.
Image 4 - Image shows two bottles of Amikas the wizard detangling primer side by side, with the left bottle featuring a black spray nozzle and a colorful design, and the right bottle with an orange spray nozzle; visible text includes from that above the left bottle, to this above the right bottle, and the wizard detangling primer had a makeover! PACKAGING MAY VARY below.
Image 5 - A woman is shown with her hair styled on the right side and unstyled on the left side, with text above stating the wizard detangling hair primer and below saying protects hair against heat up to 450°f.
Image 6 - A smiling person with pink hair is shown in a before-and-after comparison, with the left side displaying frizzy hair labeled BEFORE and the right side showing smooth hair labeled AFTER, alongside the text the wizard detangling hair primer and protects hair against heat up to 450°f.
Image 7 - Two colorful hair product bottles from Amika, one orange and one pink, with spray tops, labeled as the wizard and featuring text indicating they are detangling primers, with information about ingredients like avocado oil and squalane; a caption above reads pick your styling potion.

Translating to 'friend', amika is designed to be your mane's new BFF. Born in Brooklyn and founded in 2007, the brand isn't afraid to bend the rules. Championing itself as inclusive to all, it celebrates different tresses textures, types and styles. A styling potion that's sure to be a staple in any alchemist's apothecary, The Wizard Detangling Spray is a multitasking formula that preps and primes your hair for any style, as if by magic.

The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is "all hair is welcome". No exception to the rule, The Wizard Detangling Spray is the ultimate pre-game potion before the main magic (read: styling) begins.

Suitable for all hair types, from straight to curly and coily, this all-in-one lightweight hair priming spray has an abundance of benefits but its ability to leave your hair shiny and silky-soft takes the winning spot to us. As for the others, it protects hair against heat up to 450°F; provides ultra-hydration, detangles and smooths strands for a lustrous mane, and even cuts down on blow dry time so you can get on with your day! Pssst, did we mention is safe for colour-treated, Brazilian-treated and keratin-treated hair?

Cyclopentasiloxane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Fragrance/Parfum, Persea Gratissima (Avocado/Avocat) Oil, Tocopheryl Acetate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol, Coumarin, Geraniol

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Two ways to spritz: evenly mist throughout damp hair before detangling and/or blow drying.

Mist throughout damp hair then style as usual.

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.

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amika The Wizard Detangling Primer

£23.00

Customer Reviews

4.39

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Great

Great detangler, smaller than I thought for the price but does the job. My hair smells lovely, it detangles and also protects so I great thing to have in my hair care routine!

2023-01-17 by Sherridon Verified Purchase

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A nice enough product!

As a detangling spray I didn’t really feel this made a huge difference to my hair (my hair is quite fine so maybe it’s meant for thicker hair types). It was a nice enough spray with a good texture, but didn’t transform my hair really.

2022-12-27 by Rebecca Verified Purchase

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Helps detangle

This is great after washing hair to detangle hair without damaging it with tangles.

2022-12-14 by Claire Verified Purchase

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Wonder product

I use this before blow drying my waist length hair, cuts drying time, reduces tangles and gives shine and volume, can’t recommend enough

2022-12-01 by Hannah Verified Purchase

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great product

An excellent product to protect the hair from heat damage after drying with a hot device. Leaves hair shiny and soft without frizz and smells great.

2022-11-26 by Adi Verified Purchase

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Magic

I absolutely love this, I personally have fine hair so I spray it 2 times in my hand first and then apply is on my hair before blow drying my hair. It leaves my hair smelling great and shiny.

2022-11-20 by Sarah Verified Purchase

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Does the job

Not an outstanding product, but it does an ok job of detangling your hair. It leaves kind of a weird oily film on your hair before you dry it though and it has a powerful floral smell, so if you're not into scented hair products, it might not be for you.

2022-11-17 by Irina Verified Purchase

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Amika wizard

The smell this range leaves on ur hair is just amazing I can continue to smell as the day goes on. Absolutely love it does exactly what is says it will heat defence whilst detangling leaving my hair so soft!!

2022-11-12 by Jennifer Verified Purchase

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Great detangler

This is a lovely product, smells great and makes my hair so soft and manageable (it's bleached and gets really tangled after a shower). I highly recommend this, but am taking a star off as the bottle isn't huge and I can tell I'll go through it quickly.

2022-11-11 by Julia Verified Purchase

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