Banish brassiness and stay beautifully blonde with this post-bleach toner, which neutralises yellow pigments to keep golden, platinum or silver hair free from unwanted tones. A semi-permanent, nourishing dye kit (with all you need for practically effortless application) this will help you to get back to the bright side. Pronto.
Whatever the shade, the ultimate blonde ambition is to banish brassiness for good – and BLEACH London’s White Toner Kit is one of the best ways we’ve ever found. Neutralising yellow, orangey pigments, this semi-permanent (it lasts around 16-20 washes) post-bleach toner kit keeps hair at its brightest blonde, whether you’re golden, white, silver or platinum. Containing a tube of colourant, a bottle of developer lotion (peroxide) and a repairing treatment mask (to nourish stressed-out strands), alongside a pair of plastic gloves and an instruction leaflet, this really does contain everything you need to carry off effortless application. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as cool.
Colourant 40ml :- Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Toluene-2,5-Diamine Sulfate, Resorcinol, Sodium Benzoate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-m-Cresol, 4-Amino-2-Hydroxytoluene. Developing lotion SCA :-Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate. Reincarnation mask :- Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool
*For full ingredients, please refer to packaging
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Instructions included in box.
This semi-permanent dye will last for around 16-20 washes. The colour achieved and the length of its duration can be influenced by many factors including: Condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. The final effect will depend on your hair colour. Best results will be seen on already very pale yellow bleached or highlighted hair.
If your hair isn’t already blonde, use BLEACH London TOTAL BLEACH or BLEACH London DIY DIP DYE to lighten your hair first. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.
Follow with BLEACH London SILVER SHAMPOO every other wash to extend brightness.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Nice product with a good price
I bought this to tone my hair after bleaching it. It worked nicely, but you need to be mindful of how long you leave it on. I left it on for too long and some parts of my hair turned too ashy (which is not what I wanted).
by Thea Verified Purchase
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Quite good but quite dull! Don't leave on too long
I love all the Bleach London products I've used before - Awkward Peach Super Cool Colour and the Pearlescent shampoo and conditioner as well as their serum and have loved them all! So I was keen to try this toner on my hair with not being able to get to the hairdressers in lockdown. My hair is bleached white blonde but was done a few months ago and some areas were starting to go a bit brassy/warm, especially at the roots. I ordered three boxes, as although my hair is only shoulder length, it's pretty thick so I went with what they recommended on the Bleach London website. First off (and not really a deal-breaker!) but this stuff smells really bad, it reminded me of oven cleaner! I guess just a surprise when all their other products smell amazing. I only needed one box after all to cover all of my hair, and left it on for 20 mins to develop after I'd applied it. After washing and drying, it definitely is ashier and has taken out a lot of the warmth out but it also sort of looks quite dull with hints of a greyish tone, which isn't really what I wanted. Perhaps I left it on too long for what I needed, so I'd say be careful not to overtone it. The Resurrection mask in the box is sooooo nice though so I'll definitely be buying a tube of that :)
by Felicity
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use again and again
This worked so well for my fine hair. Bleached with Total bleach, made an Olaplex no 3 before applying this toner. And it sure worked its magic. The only thing is that holding it like it says in the instructions is not enough (I doubled the time). I like it especially that is not having violet tones. Mine came out white - grayish. I've already repurchased.
by Cristina
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Great toner
Used it to get rid of yellow tones after the No Bleach Bleach. My hair is quite light to begin with, and I made sure to leave it in for long enough. Very pleased with the results!
by Nina
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FANTASTIC!!! Best toner ever used!!!
After using various timers both in hairdressers and at home, I’ve been getting frustrated with the colours available. This was PERFECT! Left my hair soft and shiny and a perfect white with the ashy tones created by the matching silver shampoo/conditioner combo. Over the moon!
by Jmas
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Don’t be scared to try!
This saved my lockdown hair! Obviously haven’t managed to go and get my regular highlights. I have balayage blonde hair so roots aren’t an issue for me but not having my regular highlights and toner done my hair has gone super brassy! I was a bit frightened to try this toner as it says “white toner” it did lift and brighten my hair but I should have listened to the company as my hair is a bit on the darker side so I will have to do it again. I’ve ordered 2 more boxes to do over the next few weeks before I can get to the salon. The Conditioning hair mask inside the Box is also fab! I ordered the full size of this because it transformed my hair so much. The toner did leave my hair a bit dry and this mask totally transformed it .
by Danielle
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Perfect colour and soft hair
I love this product! I had a yellow root colour and bleached highlights with a yellow tone I wanted to get rid off. The toner worked wonders and left my hair with an even, cool tone and silky smooth. This will be my go to product from now on <3
by Anna
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It did nothing
I bleached my hair using the bleach London bleach kit which took to my hair well but it needed toning to get rid of the brassiness. I bought this one along with the champagne super tone and neither of them did anything for my hair, I wanted the white platinum shade like on the box but nothing changed and it was a waste of money :(
by Libby
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Colour didn't last long
I bought two packs. No result after the first bleaching. My hair got slightly grey after second bleach but it didn't last long.
by Kitty
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White toner.
I love this product. The first time I used it I was a bit worried when my hair went grey after I rinsed it out, after re washing it again my hair went white (as I didn’t rinse it properly the first time). I bleach my hair every couple of months and use this after to get the yellow out of my hair white. It has amazing results and definitely recommend it.
by Kryztlecori
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