Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
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£24.00
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Inspired by the melting pot of cultures and the optimistic spirit of New York, Briogeo caters to everyone – focusing on texture over type to help your hair achieve its own, unique potential. With simplified regimes and playful ranges – such as Don’t Despair, Repair! which helps to heal and nourish stressed-out strands, or Scalp Revival (great for itchy, scaly scalps and hair that needs a root boost) – this gorgeous crop of cleansers, treatments, serums and elixirs helps to tackle key concerns with gentle extracts (and no nasties).
An incredibly gentle solution for those prone to sensitive scalps, Briogeo’s Be Gentle, Be Kind Aloe + Oat Milk Shampoo is enriched with a cocktail of soothing ingredients (while being free from any common allergens).
Made without fragrance, essential oils, lactose, soy and gluten, this hypoallergenic formula is dermatologist-approved and great for anyone whose scalp is out-of-sorts or all-too-easily offended. Calming and conditioning, this respects your head’s finely tuned balance – helping to keep things in sync for the happiest, healthiest (flake-free!) scalp, as well as soft and glossy locks. Notoriously nourishing, oat milk is packed with omega-rich fatty acids to supplement barrier function, while aloe vera brings relief from itching and green tea has antimicrobial benefits. What's more, the ingredients are 99% naturally derived, and the bottle is 100% recyclable (and made from 100% post-consumer resin).
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol
*Coconut, vegetable, or plant derived
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet hair. Massage for 30 seconds to build lather, then rinse. Follow with your favourite Briogeo conditioner and styling products.
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Top Customer Reviews
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Does the job
This is an alright shampoo. Personally, I don't think it smells like anything. I use a little more than average in order for my scalp to be fully cleansed and it's not super moisturizing (you can't detangle with it or anything like that) however for someone with sensitivities looking for something safe this is definitely a candidate! If you have a texture higher than 3b I think it might be too stripping for weekly use.
by Maya
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The smell
The smell of the product is too bad
by Hadeel
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Does the job...sort of...
Recently I developed eczema on the back of my neck into my hairline from the humid weather and my current shampoo irritated it further. This looked like the solution being fragrance-free. I have naturally curly hair which is fine with a silky texture so need a deeper clean. It doesn’t lather and I have to use loads and my hair still doesn’t feel completely clean once rinsed out. But it didn’t irritate my skin.
by Em
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Meh.
This is an ok shampoo. For reference, I have 3c-4a hair. This is not the sort of shampoo you can use weekly if your hairs are curly - its definitely for clarifying (hence the chelating agent in the ingredients) but I'm not sure how I feel about it. Have you ever used a soap that's so stripping your hands LITERALLY feel squeaky clean? That's how my hands felt after I rinsed off this shampoo, so you can imagine how dry my hair was. I did pre-poo beforehand and I slapped a rinse-out conditioner on my hair immediately after washing it out. Surprisingly, my hair wasn't knotted/ matted after using this (which is what usually happens when I use a clarifying shampoo) - but that could just be down to the rinse out conditioner I used. Overall, "meh." Briogeo as a whole is not a brand catered for curly/ kinky hair in my opinion, despite being black-owned.
by Jessica
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