Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
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£24.00
Or 4 interest free payments of £6.00 with clearpay
In stock | Usually dispatched within 24 hours
Inspired by the melting pot of cultures and the optimistic spirit of New York, Briogeo caters to everyone – focusing on texture over type to help your hair achieve its own, unique potential. With simplified regimes and playful ranges – such as Don’t Despair, Repair! which helps to heal and nourish stressed-out strands, or Scalp Revival (great for itchy, scaly scalps and hair that needs a root boost) – this gorgeous crop of cleansers, treatments, serums and elixirs helps to tackle key concerns with gentle extracts (and no nasties).
An incredibly gentle solution for those prone to sensitive scalps, Briogeo’s Be Gentle, Be Kind Aloe + Oat Milk Shampoo is enriched with a cocktail of soothing ingredients (while being free from any common allergens).
Made without fragrance, essential oils, lactose, soy and gluten, this hypoallergenic formula is dermatologist-approved and great for anyone whose scalp is out-of-sorts or all-too-easily offended. Calming and conditioning, this respects your head’s finely tuned balance – helping to keep things in sync for the happiest, healthiest (flake-free!) scalp, as well as soft and glossy locks. Notoriously nourishing, oat milk is packed with omega-rich fatty acids to supplement barrier function, while aloe vera brings relief from itching and green tea has antimicrobial benefits. What's more, the ingredients are 99% naturally derived, and the bottle is 100% recyclable (and made from 100% post-consumer resin).
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol
*Coconut, vegetable, or plant derived
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet hair. Massage for 30 seconds to build lather, then rinse. Follow with your favourite Briogeo conditioner and styling products.
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Briogeo Be Gentle, Be Kind Aloe + Oat Milk Shampoo
£24.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Gentle… but a little lacklustre
Agree with the reviews. Tried a sample and loved what it did to my hair. Got the full size and feel v underwhelmed. It is gently cleansing and nice to alternate with a more ‘active’ shampoo… but difficult to lather and gets mixed results. On the fence with this and probs won’t repurchase.
by Zoph Verified Purchase
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briogeo always on point
Its a very gentle shampoo. Good for kids
by Saleha Verified Purchase
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Squicky clean hair
I love how this shampoo cleans my hair, all the usual grease and hair products are gone with a very soft foam of this product. It requires me to moisturize nicely after it, but I like the cleansing effect a lot. And it smells nice too.
by Ievgeniia Verified Purchase
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Good
I always shampoo my hair twice so take that into consideration. It leaves my scalp squeaky clean and I actually like. Yes, I’ve tried better shampoos but this one was good.
by Barbora
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DO NOT BUY!
I wash my hair thoroughly for at least 30 seconds using this shampoo. When i come out of the shower the back of my head is greasy. I also have been loosing a lot more hair since I started using this shampoo… Extremely disappointed with the shampoo especially considering the extortionate price point.
by Maria Verified Purchase
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Soothing and mild
I really enjoyed both this shampoo and the conditioner in the same line. It took me around 3 months to empty both of them. I will say though, I wouldn't use this shampoo without the conditioner, since my hair gets a bit tangled from using it without a conditioner. That said, I think it's a great overall shampoo. I don't find it drying or stripping on either my scalp or hair (I have wavy, fine hair), but I rarely use it in my lengths, only on my scalp and my roots. I did have to pump quite a few times to get the amount of product that I wanted since I don't think it lathers too well. I don't mind that shampoo doesn't lather, but I found myself pulling my hair too much if it didn't lather enough. Also, not a lot of product is dispensed when pumping, but I don't mind that. I think it's a smart move since short-haired people or children won't get too much product. I enjoyed this line a lot, and I will definitely be repurchasing once I finish my other shampoos/conditioners!
by Lykke
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Really enjoy this!!
I truly enjoy this shampoo. I have a very annoying and itchy scalp, which doesnt feel as annoying anymore due to this lovely shampoo. Will most definitely purchase it again.
by Mli
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Does the job but too drying
One thing I like is that my hair didn't fall much after using this shampoo however I can no longer use it as it was too drying and stripping for my hair. A suggestion for CultBeauty - do offer samples! =] so customers can test out and do a patch test as well. Otherwise, their money will go to waste and products will go to waste. I can no longer use this shampoo just after a few uses.
by A.AK
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Pump doesn't work well
It's a standard shampoo that doesn't have any scent. It lathers pretty well, but I do need to pump about 3 times. I must say that the pump doesn't come up automatically as most pumps do--I have to literally pull it up manually.
by Cali10
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Does the job
This is an alright shampoo. Personally, I don't think it smells like anything. I use a little more than average in order for my scalp to be fully cleansed and it's not super moisturizing (you can't detangle with it or anything like that) however for someone with sensitivities looking for something safe this is definitely a candidate! If you have a texture higher than 3b I think it might be too stripping for weekly use.
by Maya
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