Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream 118ml
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£23.00
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Inspired by the vibrancy of New York City and its core values of individuality, positivity and transparency, Briogeo dreams up hair care heroes for all, leaving no tresses behind. Committed to innovation and inclusivity, the brand's formulas not only shield your strands, but protect planet Earth's inhabitants too. How? By only using cruelty-free ingredients, which are 90 to 100 percent naturally derived. The Yuzu + Plum Oil Soft Power Air Dry Cream (118ml) is no exception. It smooths and enhances natural hair texture for effortless styling.
Briogeo's Yuzu + Plum Oil Soft Power Air Dry Cream (118ml) delivers 24-hour hold while still leaving strands feeling silky soft.
This leave-in lotion can be scrunched, twisted, braided and combed through tresses to smooth and emphasise the natural pattern of your hair as it air dries. It's powered by a nourishing cocktail of highly conditioning ingredients (think panthenol, squalane and quenching plant oils) that leaves locks hydrated while taming unruly flyaways too. What else? The freshly fragranced formula infuses strands with notes of sparkling citrus, green florals and warm musk that will linger long after your lengths have dried. Wash day styling has never felt simpler.
Water/Aqua/Eau, Glycerin*, Glyceryl Stearate SE*, Behentrimonium chloride*, Helianthus Annuus (Sunflower) Seed Oil*, Oryza Sativa (Rice) Bran Wax*, Euphorbia Cerifera (Candelilla) Wax*, Squalane*, Prunus Domestica Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Orbignya Speciosa Kernel Oil*, Linum Usitatissimum (Linseed) Seed Extract*, Salvia Hispanica Seed Extract*, Astrocaryum Murumuru Seed Butter*, Guar Hydroxypropyltrimonium Chloride*, Cetrimonium Chloride *, Hydrolyzed Jojoba Esters*, Niacinamide, Pyridoxine HCL, Panthenol, Xylitol*, Biotin, Citrus Junos Peel Extract*, Tocopherol*, Folic Acid, Citric Acid*, Caprylic Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol. * Coconut, vegetable, or plant derived * Dérivé de la noix de coco, de légumes ou de végétaux.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed. For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.
Frequently Bought Together
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Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream 118ml
£23.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
OK
I really, really wanted to love this product and tried very hard to make it work but unfortunately it was not as good as I was hoping. My hair is very coarse in texture and after washing (when it looks wet and smooth) I combed this through my hair and gently scrunched my hair to encourage my curls. My problem, is that when my hair dries the coarse texture comes out and it frizzes up. I was hoping this would smooth it, and it did a tiny bit, but not enough for me to be confident to leave the house. My hair also felt a little bit hard, like a mousse had been put through it. It has a place in my cupboard, but it's no holy grail and I will still be tonging my hair!
by SB12 Verified Purchase
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It’s ok, nothing special
It’s ok, nothing special. Easy to apply and smells nice. It’s helping to air dry hair faster, but I don’t like the dry finish. I’m using this when going to the gym or shop. Probably I will not repurchase it.
by Marek Verified Purchase
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Amazing
Great cream, very lightweight and nourishing. Love the smell and fact that it is heat protecting
by Malagosia Verified Purchase
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Great for flyaway hair
I blow dry and straighten my hair regularly but love to keep it natural and air dry it at least twice a week to avoid too much heat styling however, the result is my fine hair is left frizzy and flyaway so inevitably ends up in a bun! This product has really changed that; it's so quick and easy to apply, tames the frizz and enhances my natural waves. I can't wait to take this on holiday for a care-free, natural hair look.
by Emmeline - CB Staff
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Curly hair saviour
This worked beautifully when I let my curls dry naturally. They were smooth but defined and flyaways were no wear to be seen! Highly recommend for those with looser curl or wave patterns.
by Amy - Cult Beauty Team
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thickens as well!
A lovely multitasking product, perfect for my lazy girl routine! I love that it can 'do it all', style my hair whilst treating it! I also found it made my hair looked thicker, which was a lovely surprise. I've taken a star off it as I've personally found it leaves my hair feeling slightly stiff.
by Rose - Cult Beauty Staff
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Curly Girl Routine
This smells so so good, and performs even better! This is a perfect gel step for a curly routine, or as a slicking down your hair type product. Even better that is an air dry, meaning you can use this to define your hair then leave to dry! I can imagine this product being perfect for hot country holidays/weather. I recommend and would repurchase.
by Kimberley - Cult Beauty staff
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So good for air drying
I took this away to Vietnam with me on holiday and – for those who don’t know – it is HUMID. My hair is fine and wavy and gets super fluffy and frizzy with any moisture. This was a lifesaver – I applied this after washing my hair and left it to dry and it did such a good job of keeping my hair manageable. It didn’t weight my hair down, made it soft and took away most of the frizz!
by Josie
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